Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ootoya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ootoya performance in the Thailand and how they change over time
See what factors influence Ootoya performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Ootoya' competitors in the Thailand
An analysis of Ootoya' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive positioning in the industry.
Ootoya in Thailand's Cafe & Restaurants industry is a leading brand, scoring in the top 1% percentile. This signifies strong market dominance and customer preference. Performance peers within a similar range are: A KEEN HOUSE, Arno's, ถึงเจียงใหม่ บางกอก | Thungchiangmai bangkok, Kaiun Ramen • ไคอุน ราเมน บางแสน, MODO Pizza, Izakaya Rayong. This high percentile shows a significant share of foot traffic compared to competitors.
Customer satisfaction (CSAT) is crucial, reflecting customer loyalty and directly impacting revenue and brand reputation.
Ootoya's overall customer satisfaction in Thailand is 51%, a decrease of 18.9 percentage points year-over-year. Pathum Thani Province shows 80% satisfaction, while Nonthaburi Province is at 16%. Samut Prakan Province recorded 56%. The decreasing trend warrants attention to address customer concerns and improve service quality to regain loyalty and prevent further decline.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Ootoya in Thailand is 476.9 THB, an increase of 11.2% year-over-year. Nonthaburi Province shows an average check of 375 THB. The rising average check indicates customers are spending more per visit, which could be due to menu changes, pricing adjustments, or increased order sizes.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration efforts.
Ootoya has a presence across multiple provinces in Thailand. Nonthaburi Province has 6 outlets, while Chon Buri and Chiang Mai Provinces each have 2. Other provinces each have 1 outlet. The distribution shows a concentration in Nonthaburi, with expansion opportunities in other regions.
Identifying key competitors helps refine strategies by understanding customer choices and market dynamics.
Ootoya's top competitors in Thailand, based on customer cross-visitation, include Sushiro (8.80%), After You Dessert Café (7.20%), Starbucks (7.20%), MK Restaurant (6.40%), and Café Amazon (5.60%). This indicates customers who visit Ootoya also frequent these brands, suggesting opportunities for differentiation and targeted marketing to retain customers.
Traffic workload reveals peak hours, allowing for optimized staffing and resource allocation to meet demand.
Ootoya's traffic workload peaks between 12:00 PM and 7:00 PM, with the highest traffic at 62.34% at 6:00 PM (18:00). The lowest traffic is between midnight and 8:00 AM. This data informs staffing schedules and promotional timing to maximize efficiency and customer satisfaction during peak hours.
Understanding consumer segments by gender and generation allows tailored marketing and positioning strategies.
Ootoya's customer base shows an affinity index of 103 for women and 99 for men, indicating a slightly higher representation of women. For generations, Gen X has an affinity index of 110, Gen Y has 74, and Gen Z has 174. Gen Z is strongly overrepresented. Marketing should consider Gen Z preferences while maintaining appeal to Gen X.