Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ootoya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ootoya performance in the Japan and how they change over time
See what factors influence Ootoya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Ootoya' competitors in the Japan
An analysis of Ootoya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ootoya has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in Japan. This means Ootoya captures a significant portion of customer traffic. Its peers, including Sukesan Udon, Sawayaka, Gyōza, Halal Wagyu&vegan Ramen Gyumon Kyoto, Bronco Billy, and Ringer Hut share a similar leading market position.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and willingness to recommend it to others.
Ootoya's overall CSAT is 64%, a 1.5 percentage point increase year-over-year, showing improved customer happiness. Shimane Prefecture has the highest CSAT at 94% with a significant growth of 39.9 percentage points. The CSAT dynamic data shows fluctuations between 63.06% and 65.55% from April to June 2025, indicating a relatively stable positive customer sentiment.
Average check reveals customer spending per visit, influencing revenue. Monitoring this KPI is crucial for pricing and promotional strategies.
Ootoya's overall average check is 1.5K JPY, up 11.9% year-over-year, reflecting increased spending per customer. Chiba Prefecture shows the highest average check at 1.5K JPY. The average check dynamic data shows values between 1447.83 JPY and 1484.85 JPY from April to June 2025, reflecting stable revenue per transaction.
Number of outlets indicates brand reach and growth. More outlets can increase market presence and accessibility for customers.
Ootoya has the highest number of outlets in Kanagawa Prefecture (41). Saitama Prefecture has 20 outlets, and Chiba Prefecture has 18. This distribution shows a concentration of Ootoya's presence in these areas, highlighting key markets for the brand.
Understanding competitors helps refine strategies. Identifying frequently co-visited brands reveals direct and indirect competition.
Ootoya's top competitors based on cross-visitation are McDonald's (11.31%), 店 (10.58%), Starbucks (8.00%), Matsuya (6.22%), and Sukiya (6.14%). This indicates that customers who visit Ootoya also frequent these brands, suggesting they are alternatives for similar dining needs.
Traffic workload by hour shows peak times. Analyzing this KPI allows for effective staffing and resource allocation.
Ootoya's traffic workload peaks between 11 AM and 8 PM, with the highest traffic around 12 PM (67.77%) and 1 PM (67.46%). This indicates that Ootoya experiences the most customer activity during lunch and dinner hours, suggesting optimal staffing and promotion during these times.
Understanding consumer segments allows targeted marketing. Analyzing gender and generational mix refines messaging and product offerings.
Women are over-represented, showing an affinity index of 87, while men show an affinity index of 108. Gen X shows an affinity index of 130, Gen Y 85, and Gen Z 93. Gen X are over-represented, and Gen Y and Z are under-represented compared to the average consumer.