Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Matsuya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Matsuya performance in the Japan and how they change over time
See what factors influence Matsuya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Matsuya' competitors in the Japan
An analysis of Matsuya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference. A high percentile signifies a leading position against competitors.
Matsuya's market performance is at the 99th percentile, indicating a leading position. This suggests strong customer preference and a significant share in the Cafe & Restaurants industry in Japan. Peers in a similar range include Gyu-Kaku, Saizeriya, Sushiro, Yoshinoya, Komeda's Coffee, and Hama Sushi.
Customer satisfaction reflects service quality. Tracking changes helps maintain loyalty and identify areas needing improvement.
Overall customer satisfaction for Matsuya is 63%, a decrease of 3.2 percentage points year-over-year. Kagawa Prefecture shows the highest satisfaction at 87%, with a growth of 22.1 percentage points. Nara Prefecture's satisfaction decreased by 3 percentage points. This indicates regional variations in customer experience needing attention.
Average check reveals customer spending habits. Monitoring its trend informs pricing strategies and menu optimization efforts.
The overall average check for Matsuya is 854.8 JPY, a 15.5% increase year-over-year. Shizuoka Prefecture has the highest average check at 1.4K JPY. This suggests increased spending per customer, possibly due to menu changes or price adjustments.
Outlet count shows brand reach. Growth indicates expansion, reflecting market confidence and investment in new locations.
Matsuya has the highest number of outlets in Osaka Prefecture (138), followed by Kanagawa Prefecture (131). This geographical distribution highlights key markets for Matsuya in Japan and provides a footprint of current market saturation.
Competitor analysis identifies key rivals. Cross-visitation rates reveal shared customer bases and competitive overlap.
McDonald's is the most frequently visited competitor by Matsuya customers (14.82%), followed by Sukiya (10.62%) and Yoshinoya (9.66%). This indicates significant overlap in customer base with these fast-food and gyudon chains.
Traffic workload distribution optimizes staffing. Hourly data ensures adequate coverage during peak and off-peak times.
Matsuya experiences peak traffic workload around 12:00 (71.96) and 20:00 (64.11). Traffic is lowest between 2:00 and 4:00. This pattern informs staffing and resource allocation strategies to match demand.
Consumer segment analysis enables focused marketing. Affinity indices guide messaging to resonate with specific demographics.
Matsuya's customer base shows a high affinity towards women (index 75) and Gen X (index 123). This suggests these demographics are overrepresented among Matsuya's customers. Affinity for Gen Y (index 89) and Gen Z (index 84) is under-indexed.