Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Italy and how they change over time
See what factors influence KFC performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Italy
An analysis of KFC' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Italy holds a leading market performance, scoring in the top 1% within the Cafe & Restaurants industry. This indicates a strong market presence compared to peers like Old Wild West, Roadhouse Restaurant, Tonnarello, Burger King, Autogrill and Osteria da Fortunata, which share a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Higher CSAT generally correlates with increased customer retention and positive word-of-mouth.
KFC in Italy has a customer satisfaction rate of 75%, a 7 percentage point increase year-over-year. Calabria shows the highest CSAT at 95%, while Friuli – Venezia Giulia, Tuscany, Apulia and Sardinia also show high satisfaction scores.
Average check (or average spend) indicates how much customers spend per visit, influencing revenue. Growth here reflects increased customer spending or price adjustments.
The average check for KFC in Italy is 15.2 EUR, a 2.9% increase year-over-year. Sicily has the highest average check at 19.2 EUR. Friuli – Venezia Giulia and Tuscany follow with 17.4 EUR and 16.3 EUR respectively.
The number of outlets indicates brand reach and accessibility. More outlets can translate to greater market penetration and brand visibility.
KFC has 31 outlets in Lombardy, making it the region with the highest number of locations in Italy. Lazio follows with 17 outlets. Sicily and Campania each have 10 outlets, while Veneto has 9.
Competitor analysis identifies key players attracting similar customers, aiding strategic positioning and differentiation efforts to gain a competitive edge.
McDonald's is the top competitor for KFC in Italy, with a cross-visitation rate of 18.30%. Burger King follows with 7.02%, then Autogrill (5.38%), Old Wild West (2.89%), and Roadhouse Restaurant (2.43%).
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for improved customer service and operational efficiency.
Traffic workload for KFC in Italy peaks between 11 AM and 8 PM, with the highest traffic around 1 PM. There is almost no traffic from 4 AM to 6 AM, indicating these are off-peak hours. Planning staff and resources accordingly is important.
Analyzing consumer segments by gender and generation informs targeted marketing, ensuring relevant messaging and optimized channel selection for effective engagement and ROI.
KFC customers in Italy shows high affinity towards Women (86), indicating that this segment is less represented than men. The affinity index for Gen X is 75, Gen Y is 116, and Gen Z is 157, showing that Gen Z is more represented.