Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oakberry Açaí is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Oakberry Açaí performance in the Brazil and how they change over time
See what factors influence Oakberry Açaí performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Oakberry Açaí' competitors in the Brazil
An analysis of Oakberry Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s foot traffic share, revealing competitive strength and customer preference in the industry.
Oakberry Açaí in Brazil holds a leading position with a market performance percentile of 98, placing it in the top 2% of Cafe & Restaurants brands. This indicates strong customer preference and competitive strength. Performance peers include Coricó Frango na Brasa, Brasa Forti Boutique de Carnes e Restaurante, Restaurante Fio da Meada, Padaria Semente, Rute Espetinhos - Bar, and Estação Marupiara, all positioned at the same 98th percentile.
Customer satisfaction (CSAT) reflects customer sentiment, directly impacting brand loyalty and revenue. Declining CSAT signals potential issues needing attention.
Oakberry Açaí's overall CSAT in Brazil is 57%, a decrease of 10.8 percentage points year-over-year, indicating a decline in customer sentiment. The Southeast Region shows a CSAT of 57%, down by 7 percentage points. This downward trend warrants investigation into potential service or product quality issues to improve customer loyalty and brand perception.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and perceived value. Growth signals increased revenue per transaction.
Oakberry Açaí's average check in Brazil is 64.1 BRL, a significant increase of 99.9% year-over-year, suggesting a substantial rise in customer spending per visit. The Southeast Region shows an average check of 69.6 BRL. A period of low performance in May and June is visible in the average check dynamics.
Outlet count indicates brand reach and market penetration. Growth signifies expansion and increased accessibility for customers.
Oakberry Açaí has a total of 72 outlets in Brazil. The Southeast Region dominates with 52 outlets, representing the largest market presence. Other regions include South and Northeast, each with 7 outlets, Central-West with 4 outlets, and North with 2 outlets. Outlet distribution reflects strategic regional focus.
Identifying top competitors reveals the competitive landscape and customer preferences, informing strategies to differentiate and attract customers.
Oakberry Açaí's top competitors in Brazil, based on cross-visitation, are McDonald's (21.28%), Outback Steakhouse (8.51%), Coco Bambu (6.38%), Burger King (6.38%), and LATTERIA DI OPHELIA (4.26%). This indicates that Oakberry Açaí customers also frequently visit these establishments, highlighting their competitive relevance.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Oakberry Açaí experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity occurring between 4:00 PM and 6:00 PM. This data suggests that Oakberry Açaí is most popular during the afternoon and early evening hours, requiring adequate staffing and resources to manage customer flow effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights refine strategies for optimal customer engagement.
Oakberry Açaí's consumer base shows a strong affinity towards women, with an affinity index that is overrepresented. Men are underrepresented. Gen Z consumers are overrepresented, indicating high affinity for the brand. This suggests that Oakberry Açaí resonates particularly well with this demographic, which can inform targeted marketing initiatives.