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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
NU PASTA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence NU PASTA performance in the Taiwan and how they change over time
See what factors influence NU PASTA performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of NU PASTA' competitors in the Taiwan
An analysis of NU PASTA' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
NU PASTA holds a leading market performance position in Taiwan's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1%. This high percentile indicates a strong market presence and customer preference compared to its peers like 早安美芝城, Jhujian, Tan Shou Banqiao Jasper Villa Branch, 荖子鍋, Pizza Hut and ISLAND BUFFET RESTAURANT.
Customer satisfaction is vital as it shows loyalty and affects brand image, influencing repeat business and positive recommendations.
NU PASTA's overall customer satisfaction is 84%, a 9.8 percentage point decrease year-over-year. Satisfaction varies by city, with Lugang Township and Puli Township at 100% and Kaohsiung at 92% with a decrease of 3.2 percentage point. While overall satisfaction decreased, some locations show positive growth.
Average check reveals customer spending habits and influences revenue strategies, guiding pricing and promotional decisions for profit.
NU PASTA's overall average check is 370.5 TWD, reflecting a 0.8% increase year-over-year. Nantou City has the highest average check at 541.7 TWD. This indicates a slight increase in customer spending compared to the previous year.
Outlet count indicates market reach and growth, directly affecting brand visibility and accessibility to a broader customer base.
NU PASTA has a varying number of outlets across Taiwan, with Taichung having the most at 12. Taoyuan City has 6, while Tainan has 5. The distribution of outlets reflects strategic placement across different cities.
Competitor analysis identifies key players and strategies, informing competitive positioning and differentiation efforts in the market.
NU PASTA's top competitors based on cross-visitation are McDonald's (4.67%), Starbucks (2.83%), 海底捞 (1.70%), 店 (1.56%) and Kura Sushi (1.42%). This indicates shared customer bases and competitive overlap, which can guide targeted marketing strategies.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
NU PASTA experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity at 6:00 PM (65.18). There is minimal activity between midnight and 10:00 AM. This data informs staffing and operational adjustments.
Understanding consumer segments allows tailoring marketing to specific groups, optimizing engagement and relevance for improved ROI.
NU PASTA shows a higher affinity among women (103 index) compared to men (97 index). Gen Z (153 index) and Gen Y (119 index) are significantly overrepresented compared to the average consumer. This data suggests targeted marketing towards women and younger generations could be effective.