Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Northern Lights Pizza is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Northern Lights Pizza performance in the United States and how they change over time
See what factors influence Northern Lights Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Northern Lights Pizza' competitors in the United States
An analysis of Northern Lights Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Northern Lights Pizza holds a leading position with a market performance percentile of 98 in the Cafe & Restaurants industry in the United States. This indicates a strong market presence. Performance peers include Mo's Gyro and Kabob, Strad Pizza, Monalessa's Kitchen Indian Restaurant, Apple Barrel Cafe, The Bar-B-Que Smoke House, and ZENSHI Handcrafted Sushi, all within a similar top-tier market position.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and positive word-of-mouth.
Northern Lights Pizza's overall CSAT is 79%, a slight decrease of 1.5 percentage points year-over-year. CSAT in Iowa is also 79%, decreasing by 1.7 percentage points. The CSAT trend shows variability, peaking in April 2025 and fluctuating through June 2025. This suggests areas for improvement in maintaining consistent customer experiences.
Average check is the typical amount spent per transaction, indicating customer spending habits and revenue potential for the brand.
The overall average check for Northern Lights Pizza is $18.70, a decrease of 14.3% year-over-year. In Iowa, the average check is $18.60, showing no growth. Fluctuations in the average check between April and June 2025 suggest possible variations in menu offerings or customer ordering patterns.
Outlet count indicates brand reach and accessibility. More outlets can mean greater market penetration and brand recognition.
Northern Lights Pizza has 14 outlets in Iowa, 4 in Missouri, and 1 in Wisconsin. Iowa represents the largest concentration of outlets. The geographic distribution indicates the brand's varying presence across different states.
Identifying key competitors helps brands understand the competitive landscape and strategize to gain market share and customer loyalty.
The top competitors for Northern Lights Pizza, based on customer cross-visitation, are Applebee's Grill + Bar and Jimmy John's (both at 9.38%), followed by Culver's, B-Bop's, and Arby's (all at 6.25%). This reveals the brands that share a customer base with Northern Lights Pizza.
Traffic workload by hours reveals peak and off-peak times, enabling optimized staffing and resource allocation for better customer service.
Northern Lights Pizza experiences peak traffic between 2 PM and 3 PM (52.95%), with consistently high traffic from 11 AM to 5 PM. Traffic is minimal in the early morning hours. This data informs staffing decisions to match customer demand throughout the day.
Analyzing consumer segments by Gender/Generation enables targeted marketing, optimizing product positioning & advertising to resonate with key demographics.
Northern Lights Pizza's customer base shows a higher affinity towards women (Index 95) and Gen X (Index 95) segments. Men are overrepresented (Index 104) as well as Gen Y (Index 104). This suggests opportunities to tailor marketing efforts towards these high-affinity groups, as well as understanding the potential of other segments.