Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nittaya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nittaya performance in the Thailand and how they change over time
See what factors influence Nittaya performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Nittaya' competitors in the Thailand
An analysis of Nittaya' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference within the industry.
Nittaya's market performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in Thailand. This high percentile indicates strong customer preference and a significant market share. Performance peers within the same range include: Izakaya NANA อิซากะยะนานะ, Louisvanich, Tabula Rasa, Safari Matcha Bar Khaoyai, HITORI SHABU Mega Bangna, and Boe Roe Chabu Phanthae.
Customer satisfaction is crucial for gauging brand loyalty and predicting future business success by reflecting customers' contentment with products or services.
Nittaya's overall customer satisfaction (CSAT) is 86%, showing a slight increase of 0.6 percentage points year-over-year. Nonthaburi Province demonstrates high satisfaction (94%), while Samut Prakan and Pathum Thani Provinces show lower satisfaction levels (70% and 64%, respectively), indicating areas for improvement. Dynamic CSAT data shows fluctuations from April to June 2025.
Average check is vital for understanding customer spending habits and revenue generation, reflecting the average transaction value per customer.
Nittaya's overall average check is 358.3 THB, reflecting a decrease of 28.2% year-over-year. Nonthaburi Province exhibits the highest average check (450 THB), while Samut Prakan Province shows a lower average check (268.2 THB). Pathum Thani Province has 350 THB. Dynamic average check data shows a decreasing trend from April to June 2025.
Outlet count indicates brand reach and expansion, influencing market accessibility and overall revenue potential within different regions.
Nittaya has a presence in three provinces. Nonthaburi Province has the highest number of outlets (5), followed by Samut Prakan Province (2), and Pathum Thani Province (1). This distribution indicates a concentration of Nittaya's presence in Nonthaburi, suggesting it as a key market.
Competitor analysis identifies key rivals, informing strategic positioning and highlighting areas where a brand can differentiate itself to gain market share.
Nittaya's top competitors based on cross-visitation are Starbucks (8.70%), Café Amazon (7.83%), Suki Teenoi (6.09%), McDonald's (5.22%), and วราภรณ์ ซาลาเปา (4.35%). This indicates that customers who visit Nittaya also frequently visit these brands, highlighting direct competition within the Cafe & Restaurants industry.
Traffic workload analysis optimizes staffing and resource allocation, aligning operational efficiency with customer demand during peak and off-peak hours.
Nittaya's peak traffic workload occurs between 12:00 PM and 7:00 PM, with the highest activity at 63.87 between 6:00 PM. There is minimal to no traffic between midnight and 8:00 AM. Understanding these patterns enables optimized resource allocation during peak hours.
Understanding consumer segments is strategically important for marketing. Affinity insights guide targeted strategies, enhancing engagement and brand resonance.
Nittaya's customer base shows a high affinity towards women (77%) and an over-representation of men (112%). Gen X are highly over-represented (176%), while Gen Y (77%) and Gen Z (69%) are under-indexed. Marketing should consider the preferences and behaviors of Gen X and male audiences.