Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nirula's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Nirula's performance in the India and how they change over time
See what factors influence Nirula's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Nirula's' competitors in the India
An analysis of Nirula's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference. It shows brand's share of foot traffic within the industry.
Nirula's market performance is leading at the 99th percentile, indicating it captures a significant share of customer foot traffic. Performance peers like Shree Fast foods and restaurants, Mahashiv Bhavan, Miso Hungry - Whitefield, Nawab Asia, Laidback Cafe, and Kulture Specialty Coffee & Bistro are in a similar range.
Customer satisfaction (CSAT) reflects customer loyalty and is a key driver for repeat business and positive word-of-mouth referrals.
Nirula's has an overall CSAT of 82%, a 19.5pp increase year-over-year, demonstrating improved customer sentiment. Delhi shows the highest CSAT at 88%, followed by Uttar Pradesh (76%) and Haryana (67%). CSAT trended down from April to June 2025.
Average check (AvgCheck) indicates the average spending per customer, reflecting menu pricing and customer purchasing habits.
Nirula's overall average check is INR 562.5, a 23.1% increase year-over-year, indicating customers are spending more per visit. Karnataka has the highest average check (INR 864.7), while Uttar Pradesh has the lowest (INR 283.3). Average check trended down from May to June 2025.
Number of outlets (Outlets) indicates brand's reach and presence. It measures distribution network for serving customers.
Nirula's has the most outlets in Delhi (55), followed by Haryana (32) and Uttar Pradesh (21). Karnataka has 7 outlets. Goa and Punjab both have 3 outlets, while Madhya Pradesh has 2. Bihar, Nagaland and Uttarakhand each have 1 outlet.
Identifying competitors helps understand market dynamics and customer preferences, guiding strategic positioning.
Nirula's top competitors based on cross-visitation are McDonald's (9.30%), Haldiram's (5.81%), KFC (4.65%), Burger King (3.49%), and Domino's Pizza (2.33%). This indicates overlap in customer preferences with major fast-food chains.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand effectively.
Nirula's experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic between 6:00 PM and 8:00 PM. Traffic is minimal during the early morning hours (1:00 AM to 8:00 AM).
Consumer segment data informs targeted marketing, tailoring strategies to engage different demographic groups effectively.
Nirula's has an affinity index of 101 for women and 100 for men. Regarding generational segments, Gen X is at 138, Gen Y is at 87 and Gen Z is at 165. This suggests a relatively strong interest from Gen Z consumers.