Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nippon Sushi is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Nippon Sushi performance in the Malaysia and how they change over time
See what factors influence Nippon Sushi performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Nippon Sushi' competitors in the Malaysia
An analysis of Nippon Sushi' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Nippon Sushi holds a leading market performance percentile of 98 in Malaysia's Cafe & Restaurants industry. This indicates a strong market presence and customer preference. Performance peers in the same percentile range include SAMA Restaurant & Café Dining, Food Court Sogo Mall, Kuala Lumpur., Dotty's Pastries & Coffee, Eight Ounce Coffee Co., W.P.S (wood people social)@ One Utama Shopping Center, and JC Chicken Pot 雞煲傳說 KEPONG.
Customer Satisfaction is crucial as it reflects customer loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth.
Nippon Sushi's overall customer satisfaction (CSAT) is 61%, a decrease of 9.5 percentage points year-over-year. CSAT varies by state: Johor (72%), Selangor (64%), Penang (53%), and Negeri Sembilan (39%). The trend shows a slight decline from April (63.41%) to June (58.33%) 2025, suggesting a need to address customer concerns.
Average Check indicates the typical amount spent per customer, crucial for revenue forecasting and understanding customer spending habits.
Nippon Sushi's overall average check is 52.3 MYR, a 12.7% increase year-over-year. Selangor shows an average check of 47.7 MYR, while Johor is at 44.3 MYR. The average check fluctuated between April (56.54 MYR) and June (54.44 MYR) 2025, indicating variability in customer spending.
The number of outlets reflects a brand's reach and expansion strategy, impacting market penetration and brand visibility across regions.
Nippon Sushi has a total of 14 outlets in Malaysia. Distribution across states: Selangor (7), Negeri Sembilan (2), Johor (2), Penang (1), Putrajaya (1), and Kelantan (1). Selangor has the highest concentration, indicating a strategic focus in that region.
Understanding competitors helps a brand identify its unique selling points and areas for improvement, enabling strategic positioning and differentiation.
The top competitors for Nippon Sushi, based on customer cross-visitation, are ZUS Coffee (15.56%), McDonald's (7.78%), The Coffee Bean & Tea Leaf (7.78%), Secret Recipe (5.56%), and Ayam Gepuk Top Global (5.56%). ZUS Coffee has a significantly higher cross-visitation rate.
Traffic workload analysis helps optimize staffing and resource allocation by identifying peak hours, ensuring efficient operations and customer service.
Nippon Sushi experiences peak traffic workload between 18:00 and 20:00, with the highest workload at 19:00 (73.03%) and 20:00 (72.93%). Traffic is minimal between 0:00 and 10:00, gradually increasing until the afternoon peak. This data can inform staffing and promotional strategies.
Analyzing consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups, enhancing engagement.
Nippon Sushi's customer base shows a high affinity towards women (83 Index) and men (112 Index), relative to the average consumer. Gen X (182 Index) show very high affinity, followed by Gen Y (111 Index), while Gen Z (35 Index) is under-indexed. Marketing strategies should consider the preferences of Gen X and Gen Y.