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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Argentina and how they change over time
See what factors influence Nespresso performance in the Argentina and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Argentina
An analysis of Nespresso' competitors in the Argentina
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso in Argentina holds a leading market position at the 94th percentile, placing it among the top brands. Performance peers in the same percentile: Don Benito el origen, Siamo nel Forno, Pil Pil | Café de Especialidad, Las Brasas Parrilla Restaurante, Del Pilar – Pan & cosas ricas, Strummer Bar. This high percentile indicates a strong competitive advantage and customer preference.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Nespresso's overall customer satisfaction in Argentina is 85%, a decrease of 3.4 percentage points year-over-year. In Buenos Aires, CSAT is 76%, with a decline of 9 percentage points. This suggests a need to investigate and address customer concerns, especially in Buenos Aires, to improve satisfaction levels.
Tracking the number of outlets indicates brand reach and expansion, impacting market presence and customer accessibility.
Nespresso has a presence in Argentina with outlets in Buenos Aires, Córdoba Province, and Santa Fe, each having one outlet. This limited distribution highlights the opportunity for expansion to increase market coverage and accessibility.
Identifying key competitors helps in understanding the competitive landscape and formulating strategies for differentiation and market share growth.
Nespresso's main competitors in Argentina, based on cross-visitation, are Café Martínez (17.14%), Burger King (8.57%), McDonald's (8.57%), Havanna (8.57%), and La Panera Rosa (5.71%). Café Martínez is the strongest competitor.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Nespresso's peak traffic workload in Argentina occurs between 10 AM and 8 PM, with the highest traffic at 4 PM (64.10%) and 5 PM (64.05%). The workload is minimal during the night hours. Strategic staffing and promotions should focus on peak hours.