Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Muffin Break is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Muffin Break performance in the Australia and how they change over time
See what factors influence Muffin Break performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Muffin Break' competitors in the Australia
An analysis of Muffin Break' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Muffin Break holds a leading position in the Australian Cafe & Restaurant industry with a market performance percentile of 99. This indicates a very strong competitive standing. Performance peers include Gnocchi Gnocchi Brothers, Casa Nova Italian Restaurant & Bar, Patiala Bakers, Frankie's Smokehouse, Dundees, and La Boca Bar and Grill.
Customer satisfaction is crucial as it reflects loyalty and directly impacts revenue through repeat business and positive word-of-mouth referrals.
Muffin Break's overall customer satisfaction (CSAT) is 69%, a 2.7 percentage point increase year-over-year. New South Wales and Queensland show high CSAT scores, while Western Australia, South Australia and Victoria indicate areas for improvement. CSAT peaked in May 2025 before decreasing in June.
Average check reveals customer spending habits and informs pricing strategies, promotions, and menu optimization for increased revenue.
The overall average check for Muffin Break is AUD 14.9, a 1.6% decrease year-over-year. Victoria has the highest average check (AUD 17.1), while Western Australia has the lowest (AUD 13.6). Average check decreased from April (AUD 16) to June (AUD 13.33) 2025.
Tracking outlet numbers indicates brand expansion and market penetration, reflecting growth strategy effectiveness and market reach.
Muffin Break has a significant presence in Australia, with Western Australia having the most outlets (34). New South Wales and Victoria each have 33 outlets. Tasmania, Northern Territory, and Australian Capital Territory have fewer outlets.
Analyzing competitors helps identify market trends, competitive threats, and opportunities for differentiation and strategic advantage.
Muffin Break's top competitors based on cross-visitation are McDonald's (10.64%), KFC (7.45%), Hungry Jack's Burgers (5.32%), Soul Origin (5.32%), and Dôme Café (4.26%). This shows customer overlap, especially with major fast-food chains.
Understanding traffic patterns enables efficient staff allocation and optimized service during peak hours, enhancing customer experience.
Muffin Break experiences peak traffic workload between 8:00 AM and 1:00 PM, with the highest traffic around 11:00 AM (58.19). Traffic is significantly lower during early morning and late evening hours.
Consumer segment analysis is strategically important. Affinity insights inform targeted marketing and positioning strategies.
Muffin Break demonstrates high affinity with women (132 index) and Gen X (171 index). Men (76 index) and Gen Y (111 index) show lower affinity. These affinity insights suggest opportunities for targeted marketing.