Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
M&S is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence M&S performance in the United Kingdom and how they change over time
See what factors influence M&S performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of M&S' competitors in the United Kingdom
An analysis of M&S' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
M&S's market performance is at the 98th percentile, indicating a leading position. This shows strong customer preference and a significant competitive advantage. Performance peers in the same percentile include Sima’s Persian Grill, Suuq Restaurant & Lounge, Tattershall Castle, The Orient, Vaghaar, and Longshore.
Customer satisfaction is crucial as it directly impacts loyalty, retention, and brand reputation, influencing long-term business success.
M&S's overall customer satisfaction is 65%, a decrease of 3.4 percentage points year-over-year. Satisfaction in Scotland is 67% (down 17.9pp), while in England it's 66% (down 1.9pp). Customer satisfaction varied dynamically, peaking in June 2025. This indicates areas for improvement to maintain customer loyalty.
Average check is key to understanding spending habits, guiding pricing strategies, and boosting overall revenue and profitability.
The overall average check for M&S is 12.6 GBP, a 0.3% increase year-over-year. In England, the average check is 11.2 GBP with no change. The average check varied dynamically throughout the period, peaking in June 2025. This highlights potential opportunities to optimize pricing and promotions.
Outlet count reflects brand reach and expansion, indicating market presence and growth potential within specific regions.
M&S has 42 outlets in England, 6 in Scotland, 4 in Wales, and 2 in Northern Ireland. England accounts for the majority of outlets. This distribution indicates M&S's established presence and potential areas for further expansion.
Competitor analysis reveals key market rivals, enabling strategic benchmarking and differentiation for enhanced competitiveness.
Top competitors for M&S, based on customer cross-visitation, are McDonald's (25.35%), Starbucks (16.90%), JD Wetherspoon (12.68%), KFC (11.27%), and Nando's (9.86%). This highlights brands that M&S customers also frequent, revealing shared customer segments.
Traffic workload patterns inform staffing and resource allocation, optimizing operational efficiency during peak and off-peak hours.
M&S's peak traffic workload occurs between 12:00 and 13:00 (66.75%). Traffic gradually increases from 7:00, peaks in the early afternoon, and declines in the evening. This distribution helps optimize staffing levels and resource allocation.
Understanding consumer segments enables targeted marketing strategies, maximizing engagement and relevance for diverse customer groups.
Women have a high affinity (110 index) for M&S, while men are under-indexed (94 index). Gen X shows high affinity (222 index) for M&S, while Gen Y is less represented (50 index). These affinity indexes inform tailored marketing and positioning strategies.