Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morrisons is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Morrisons performance in the United Kingdom and how they change over time
See what factors influence Morrisons performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Morrisons' competitors in the United Kingdom
An analysis of Morrisons' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morrisons has a market performance percentile of 99, positioning it as a leading brand. This demonstrates a strong market presence. Performance peers include Rockfish, Stack Shack (Birmingham), Shawa, Hyderabad Darbar, Sanjugo, and Amigos Burgers & Shakes.
Customer Satisfaction (CSAT) reflects customer contentment with a brand, influencing loyalty and repurchase rates.
Morrisons' overall CSAT is 59%, a 13.6 percentage point increase year-over-year. England shows the highest CSAT at 62%, while Wales is lower at 38%. This suggests areas for improvement in customer experience in Wales to align with performance in England.
Average Check reveals spending per transaction, indicating customer value and pricing effectiveness.
The overall average check for Morrisons is 10.7 GBP, a 10.4% increase year-over-year. Wales has the highest average check at 11.3 GBP. This metric shows effective upselling or price adjustments impacting revenue per customer.
Number of Outlets indicates brand reach and market penetration across different regions.
Morrisons has 331 outlets in England, 54 in Scotland, and 31 in Wales. The concentration of outlets in England indicates a stronger presence there, suggesting regional market strategy differences.
Identifying main Competitors shows where the brand is losing traffic to and how the market is shaped.
The top competitors for Morrisons are McDonald's (22.22%), JD Wetherspoon (12.39%), Greggs (6.84%), Starbucks (5.13%), and Costa Coffee (4.70%). This indicates significant cross-visitation, highlighting shared customer base and competitive overlap.
Traffic Workload reveals peak hours, enabling resource optimization for staffing and inventory.
Traffic workload peaks between 10 AM and 1 PM, with the highest traffic at 12 PM (70.06%). This data suggests Morrisons should focus staffing and resources during these peak hours to maximize efficiency and customer service.
Consumer Segments reveal customer demographics, informing targeted marketing and product strategies.
Women are overrepresented (89) compared to the average consumer. Men are slightly overrepresented (107). Gen X demonstrates high affinity (140), while Gen Y (63) and Gen Z (68) are under-indexed, indicating a need for targeted marketing to younger demographics.