Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Miss Millie's Awesome Chicken is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Miss Millie's Awesome Chicken performance in the United Kingdom and how they change over time
See what factors influence Miss Millie's Awesome Chicken performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Miss Millie's Awesome Chicken' competitors in the United Kingdom
An analysis of Miss Millie's Awesome Chicken' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Miss Millie's Awesome Chicken's market performance is at the 98th percentile, placing it as a leading brand. This indicates a strong market standing with a high preference among customers compared to its peers like Glazed Handmade Donuts, The Botanist, Opera Tavern, BUNIFY, Golden Dragon, and Holybella.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, influencing loyalty and repeat business. It shows sentiment.
Miss Millie's Awesome Chicken has an overall CSAT of 66%, a decrease of 10.8 percentage points year-over-year. CSAT in England is 70%, while in Scotland it's significantly lower at 37%. This indicates declining customer happiness, especially in Scotland, requiring focused improvement efforts.
Average check (avgCheck) measures the average amount spent per transaction, reflecting pricing strategy and customer spending habits.
Miss Millie's Awesome Chicken's overall average check is £13.5, down 3.7% year-over-year. The average check in England is £13. This suggests a decrease in customer spending per visit, potentially impacting overall revenue.
The number of outlets indicates brand's physical presence and market coverage, impacting accessibility and brand recognition.
Miss Millie's Awesome Chicken has 11 outlets in England and 1 in Scotland. This shows a strong presence in England, with limited coverage in Scotland, signaling potential for expansion.
Identifying competitors through cross-visitation reveals direct rivals and helps understand customer preferences in the market.
The top competitors for Miss Millie's Awesome Chicken, based on customer cross-visitation, are McDonald's (9.09%), Burger King (6.82%), and KFC (6.82%). This data highlights direct competitors vying for the same customer base.
Traffic workload by hours shows peak operational times, enabling efficient staffing and resource allocation for customer satisfaction.
Miss Millie's Awesome Chicken experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 1 PM (46.94%). Understanding these peak hours helps optimize staffing and service to meet customer demand.
Consumer segment analysis by gender and generation enables targeted marketing and positioning strategies for increased engagement and revenue.
Miss Millie's Awesome Chicken customer base shows women are overrepresented (61%) while men are underrepresented (126%). Gen Y demonstrates high affinity (151%), while Gen X (30%) and Gen Z (86%) are underrepresented. This requires careful audience selection.