Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Milestones is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Milestones performance in the Canada and how they change over time
See what factors influence Milestones performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Milestones' competitors in the Canada
An analysis of Milestones' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference, crucial for strategic decision-making and competitive positioning.
Milestones' market performance is leading at the 99th percentile, placing it in the top 1% of Cafe & Restaurants brands in Canada. This indicates a strong market presence. Performance peers include The Old Spaghetti Factory, Burrito Boyz, Chick-fil-A, Browns Socialhouse, Thai Express Restaurant, and Demetres, all within the same percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue generation, hence its critical importance.
Milestones' overall customer satisfaction is 74%, a slight increase year-over-year. Ontario, British Columbia, and Quebec show high satisfaction at 75%, while Alberta and New Brunswick are lower, at 72%. CSAT peaked in June 2025 at 76.09%.
Average check reveals spending patterns, crucial for pricing strategies, profitability analysis, and revenue optimization efforts.
The overall average check for Milestones is 53.10 CAD, a 3% increase year-over-year. Ontario has the highest average check at 56.50 CAD, while Alberta has the lowest at 41.20 CAD. Average check values fluctuated during the measured period.
Outlet count signifies market reach and brand accessibility, crucial for expansion strategies and revenue potential assessment.
Milestones has the most outlets in Ontario (25), followed by British Columbia (10) and Alberta (5). Quebec, New Brunswick, and Nova Scotia have fewer outlets (2, 1, and 1, respectively), reflecting varying market penetration strategies across provinces.
Identifying top competitors is crucial for benchmarking, understanding competitive pressures, and refining market positioning strategies.
The top competitors for Milestones, based on cross-visitation, are Tim Hortons (10.25%), McDonald's (7.42%), A&W Canada (4.91%), Starbucks (4.25%), and The Keg Steakhouse + Bar (4.14%). These brands represent the primary alternatives considered by Milestones' customers.
Understanding traffic patterns enables efficient resource allocation, staffing optimization, and targeted promotional activities.
Traffic workload peaks between 17:00 and 19:00, with the highest workload at 61.07% at 18:00. Traffic is minimal during the early morning hours (0:00 - 8:00). This data informs staffing and operational strategies.
Understanding consumer segments enables precise targeting, relevant messaging, and improved marketing effectiveness for increased ROI.
Women show a high affinity (112 Index) for Milestones, while Men are slightly under-indexed (92 Index). Gen X exhibits the strongest affinity (150 Index), followed by Gen Y (79 Index), and Gen Z (67 Index). This suggests that marketing efforts should focus on Gen X and consider gender preferences.