Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mikel Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mikel Coffee performance in the Greece and how they change over time
See what factors influence Mikel Coffee performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Mikel Coffee' competitors in the Greece
An analysis of Mikel Coffee' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand share of foot traffic, reflecting competitive strength and customer preference in the industry.
Mikel Coffee holds a leading market performance percentile of 99 in Greece's Cafe & Restaurants sector, positioning it in the top 1% of brands. This signifies strong customer preference relative to competitors like Alektor, KFC, Il Toto, MIXALHS, D'Angelo Restaurant, and Tholoto Brunch & Restaurant, all in a similar performance range.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting how well a brand meets or exceeds customer expectations.
Mikel Coffee's overall CSAT is 83%, up 8.2 percentage points year-over-year, indicating improved customer experience. Aegean shows the highest CSAT (92%), while Epirus and Western Macedonia saw a decrease. The CSAT dynamic data indicates a recent dip in CSAT in June 2025.
Average check reflects customer spending per visit, crucial for revenue insights and pricing strategy optimization.
Mikel Coffee's overall average check is 5.4 EUR, down 7% year-over-year. Macedonia and Thrace have the highest average check (6 EUR). The average check dynamic data shows a decrease from April to June 2025.
Outlet count indicates brand reach and market presence, reflecting expansion and customer accessibility.
Mikel Coffee has the most outlets in Macedonia and Thrace (52), followed by Attica (45). This distribution reveals the brand's stronger presence in northern and central regions of Greece, with fewer outlets in Aegean and Crete.
Understanding key competitors is vital for strategic positioning and gaining a competitive edge in the market.
Mikel Coffee's top competitors based on customer cross-visitation are Coffee Island (4.99%), Goody's Burger House (4.62%), Bruno Coffee Stores (2.55%), McDonald's (2.55%), and Gregory's (2.19%). These brands capture a portion of Mikel Coffee's customer base.
Traffic workload analysis optimizes staffing and resource allocation to meet customer demand during peak hours.
Mikel Coffee experiences peak traffic between 9 AM and 12 PM, with the highest workload at 11 AM (65.53%). Traffic significantly decreases after 9 PM, indicating a need for staffing adjustments during off-peak hours.
Consumer segment insights enable targeted marketing, enhancing engagement and brand affinity within specific demographics.
Mikel Coffee's customer base shows a higher affinity among women (75%) and men (117%). Generational analysis reveals a significant presence of Gen X (139%), with Gen Y (80%) and Gen Z (66%) being under-indexed.