Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Greece and how they change over time
See what factors influence McDonald's performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Greece
An analysis of McDonald's' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Greece's Cafe & Restaurants industry with a 99th percentile. This indicates the brand captures a significant portion of customer traffic relative to peers like Coffee Island, Goody's Burger House, Gregory's, TGI Fridays, canale restaurant, and Tholoto Brunch & Restaurant.
Customer Satisfaction (CSAT) reflects customer contentment, impacting loyalty and brand perception. Monitoring changes informs service improvements.
McDonald's in Greece shows an overall CSAT of 52%, a 0.8pp increase year-over-year. Satisfaction varies by region, with Peloponnese showing the highest CSAT (67%) and significant growth. Attica and Region of Crete show decrease in CSAT.
Average Check reflects spending per transaction, crucial for revenue analysis. Tracking changes informs pricing and menu optimization.
The overall average check for McDonald's in Greece is 11.80 EUR, a slight decrease of 0.6% year-over-year. Aegean region shows the highest average check of 14.10 EUR. Peloponnese, Western Greece and the Ionian shows 12.80 EUR.
Outlet count indicates market presence and accessibility. Monitoring distribution aids expansion and market coverage strategies.
McDonald's has a total of 36 outlets in Greece. The majority are located in Attica (24 outlets), indicating a strong presence in that region. Macedonia and Thrace contains 4 outlets, Region of Crete 3, Peloponnese and Aegean 2, Thessaly and Central Greece 1.
Identifying key competitors informs strategic positioning. Understanding cross-visitation helps refine marketing and retention efforts.
The top competitors for McDonald's in Greece, based on customer cross-visitation, are Goody's Burger House (5.21%), Gregory's (4.10%), KFC (3.39%), everest (2.99%), and Coffee Island (2.99%). This data highlights brands that share a customer base with McDonald's.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service.
McDonald's in Greece experiences peak traffic between 8 PM and 10 PM, with the highest workload at 9 PM (63.13%). Traffic is lowest in the early morning hours (3-7 AM). Resource allocation must align with peak demand.
Understanding consumer demographics enables targeted marketing. Analyzing gender and generational segments informs relevant campaigns.
McDonald's in Greece shows stronger affinity with male consumers (Index 123) and over-representation with women (Index 67). Gen X (Index 102) and Gen Y (Index 103) are over-represented, while Gen Z (Index 70) is under-represented relative to the average consumer.