Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mikel Coffee is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Mikel Coffee performance in the Bulgaria and how they change over time
See what factors influence Mikel Coffee performance in the Bulgaria and how they change over time
Available by subscription
Available by subscription
An analysis of Mikel Coffee' competitors in the Bulgaria
An analysis of Mikel Coffee' competitors in the Bulgaria
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic. It reveals its competitive strength and customer preference in the Cafe & Restaurants industry.
Mikel Coffee in Bulgaria holds a market performance percentile of 88, indicating an average/above average position. This means the brand captures more foot traffic than a majority of its competitors, showing strong customer preference. Performance peers within a similar range include: Luxor Restaurant, Комплекс "При Сталин", Мадарова къща, Porky's bbq, Ресторант Perfecto, and Moonlight.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty and positive brand perception.
Mikel Coffee has an overall CSAT of 86% in Bulgaria, a significant increase of 33.8 percentage points year-over-year. This indicates a substantial improvement in customer happiness and loyalty. Oborishte county shows a CSAT of 82% with 31.8 percentage points increase, suggesting consistent positive experiences across locations.
Outlet count reflects brand presence and reach. Expansion indicates growth, while contraction may suggest market challenges.
Mikel Coffee has outlets in Oborishte and Triadica counties in Bulgaria, with one outlet in each. This shows a limited but established presence in these specific locations. The absence of growth data indicates stable outlet numbers during the reporting period.
Competitor analysis identifies key rivals. Cross-visitation data reveals brands competing for the same customer base, impacting strategies.
Happy Bar & Grill is the top competitor of Mikel Coffee, with 35.29% of Mikel Coffee's customers also visiting it. Other notable competitors include Starbucks, McDonald's, and Godzila, each with 11.76% cross-visitation. Restaurant COOP Club / Club Restaurant COOP has a lower cross-visitation of 5.88%.
Traffic workload analysis reveals peak hours. Understanding customer traffic by hour helps optimize staffing and resource allocation.
Mikel Coffee experiences peak traffic between 10 AM and 2 PM, with the highest workload around 11 AM (67.86%). Traffic gradually increases from 7 AM and declines after 3 PM, reaching minimal levels during nighttime hours. This indicates strategic times for staffing and promotional efforts.
Understanding consumer segments enables targeted marketing. Gender and generational insights help tailor messaging and product offerings.
Women have a high affinity (index of 133) for Mikel Coffee, indicating they are overrepresented compared to the average consumer. Men are underrepresented, with an affinity index of 78. Gen X exhibits high affinity (index of 150), while Gen Y is underrepresented (index of 79).