Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Merit Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Merit Coffee performance in the United States and how they change over time
See what factors influence Merit Coffee performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Merit Coffee' competitors in the United States
An analysis of Merit Coffee' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference within the cafe & restaurant industry.
Merit Coffee's market performance is leading at the 99th percentile, placing it in the top 1% of cafe & restaurant brands. This high percentile indicates a strong market position compared to its peers like AMO the Pink Cafe, KUBO Asian fusion & bar, Frothy Monkey, Paradise Biryani Pointe, Genki Noodles and Sushi, and Little Cuban Cafe.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and revenue.
Merit Coffee's overall CSAT is 77%, a slight increase of 0.3 percentage points year-over-year. In Texas, the CSAT is also 77%. CSAT data shows fluctuations between April and June 2025, ranging from approximately 60% to 81.3%, indicating areas for improvement.
Average check reveals customer spending habits, reflecting menu appeal and pricing strategy effectiveness.
Merit Coffee's overall average check is $8.70, a decrease of 3.1% year-over-year. The average check in Texas is $8.70. Average check fluctuated from $7.98 in May to $11.52 in June 2025.
Number of outlets indicates brand reach and expansion, reflecting market presence and growth strategy.
Merit Coffee has 14 outlets located in Texas. This represents the entirety of the brand's current physical presence as of the reported period.
Identifying top competitors helps refine strategies by understanding customer choices and market dynamics.
Merit Coffee's top competitors, based on customer cross-visitation, are Starbucks (5.56%), Terry Black's Barbecue (4.94%), Chick-fil-A (4.94%), In-N-Out Burger (4.32%), and McDonald's (3.70%). This indicates customer overlap between coffee and fast-food dining experiences.
Traffic workload analysis informs staffing and operational decisions, optimizing service during peak hours.
Merit Coffee's traffic workload peaks between 9 AM and 12 PM, reaching a maximum of 69.79% at 12 PM. Traffic is minimal between 7 PM and 4 AM, suggesting the majority of its business occurs during traditional daytime hours.
Understanding consumer segments enables targeted marketing, improving engagement and relevance with distinct groups.
Merit Coffee's customer base shows a high affinity among women (105 Index) and is under-indexed among men (96 Index). The brand has high affinity indexes within Gen Y (130 Index) and Gen Z (159 Index) and an under-indexed affinity within Gen X (60 Index).