Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mega Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mega Coffee performance in the South Korea and how they change over time
See what factors influence Mega Coffee performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of Mega Coffee' competitors in the South Korea
An analysis of Mega Coffee' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance pinpoints a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mega Coffee holds a leading market performance percentile of 99 in South Korea. This indicates a strong market position, signaling high customer preference and competitive advantage in the Cafe & Restaurants industry. Performance peers in the same percentile range include: 홍대 고기집 돈주는남자 Hongdae Korean BBQ 弘大 美食 焼肉, Sky Hub Lounge, Galbiga Masitda, 계동돼지, 선덕칼국수, Yangkangzzie Taiwanese Restaurant.
Customer satisfaction highlights the brand's ability to meet customer expectations, fostering loyalty and positive word-of-mouth, and driving revenue growth.
Mega Coffee shows an overall customer satisfaction of 73%, up 1.7 percentage points year-over-year. Gyeonggi shows a satisfaction of 67% (up 16.7pp), while North Gyeongsang is at 64% (down 36.4pp). The CSAT fluctuated between 60.71 and 80.49 during the period. The rise in Gyeonggi indicates improved service or product quality, while the decline in North Gyeongsang warrants investigation.
Average check reflects customer spending per visit, impacting revenue. A higher average check suggests greater value or increased purchase frequency.
Mega Coffee's average check is 7.8K KRW, a 15.1% increase year-over-year. Gyeonggi shows an average check of 14.7K KRW. The average check has varied from 5000 KRW to 10500 KRW during the observed period. This increase suggests enhanced offerings or upselling effectiveness, driving revenue growth.
Outlet count signifies market reach and brand presence, directly influencing accessibility, customer acquisition, and overall market penetration.
Mega Coffee has a significant presence in South Korea, with a substantial number of outlets. Gyeonggi leads with 100 outlets, followed by North Gyeongsang with 37. Gangwon State has 21 outlets. The distribution across states reflects strategic market coverage and potential for further expansion.
Identifying key competitors allows for benchmarking, strategic differentiation, and understanding the competitive landscape to refine business strategy.
Mega Coffee's top competitors based on customer cross-visitation include Starbucks (19.51%), Burger King (6.50%), McDonald's (6.50%), A Twosome Place (6.50%), and Ediya Coffee (5.69%). This indicates a diverse competitive set, ranging from coffee chains to fast-food restaurants.
Understanding traffic patterns allows for efficient staffing, optimized resource allocation, and targeted marketing efforts to maximize sales during peak hours.
Mega Coffee experiences peak traffic between 8 AM and 8 PM, with the highest workload around 12-14 hours. Traffic workload gradually increasing from 7 AM(3.70) to 12 PM(54.49) and remains high until 6 PM (51.07). This data is essential for scheduling staff and optimizing resource distribution to handle peak customer flow effectively.
Understanding consumer demographics allows for targeted marketing, tailored product development, and improved customer engagement to maximize brand relevance.
Mega Coffee demonstrates a higher affinity with women (75) and Gen Y (114) indicating over-representation compared to average consumer. However, it shows affinity is below average for men (115) and Gen X(71). This suggests targeted strategies could enhance engagement with those specific demographics.