Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Malta and how they change over time
See what factors influence McDonald's performance in the Malta and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Malta
An analysis of McDonald's' competitors in the Malta
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals brand's competitive strength and customer preference in the Cafe & Restaurants industry, influencing growth strategies.
McDonald's, with a market performance percentile of 99 in Malta's Cafe & Restaurants sector, is a leading brand. This indicates strong customer preference compared to peers such as Felice Brasserie, Storie & Sapori, Bayview Seafood House, Georgia Restaurant, Corner Kebab - St. Paul’s Bay, and Kebab Factory, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects the customer's happiness with the brand, impacting loyalty, retention, and positive recommendations.
McDonald's overall customer satisfaction in Malta is 58%, a 16 percentage point decrease year-over-year. Satisfaction varies by region: South Eastern Region has 69% satisfaction, Central Region 60%, Southern Region 53%, and Northern Region 51%. The trend shows fluctuations in customer satisfaction from April to June 2025.
Average check reveals customer spending habits, influencing revenue forecasts and menu pricing strategies in the restaurant.
McDonald's average check in Malta is 12.1 EUR, a 12.9% increase year-over-year. The Southern Region has the highest average check at 13.5 EUR, followed by the Central Region at 13.1 EUR, Northern Region at 10.2 EUR, and South Eastern Region at 10.1 EUR. Average check values varied between April and June 2025.
Outlet count indicates brand's market presence and expansion, influencing accessibility and brand recognition in the industry.
McDonald's has varying number of outlets across Malta's regions: Central Region has 7 outlets, Northern Region 4, Gozo Region 2, Southern Region 2, and South Eastern Region 1. This distribution reflects the brand's strategic presence across the country.
Identifying main competitors helps brands understand the competitive landscape and refine their strategies for market leadership.
McDonald's top competitors in Malta, based on cross-visitation, include Burger King (8%), KFC (5.71%), Starbucks (5.14%), Kebab Factory (4.57%), and Burgers.Ink (4%). This indicates that customers who visit McDonald's also frequent these establishments.
Understanding peak traffic hours helps optimize staffing and resource allocation for better customer experience and efficient operations.
McDonald's in Malta experiences peak traffic workload between 18:00 and 21:00, with the highest activity around 20:00 (59.63%). Traffic is lowest between 04:00 and 06:00. This data informs operational decisions for staffing and inventory management.
Consumer segment analysis enables tailored marketing and product strategies, maximizing engagement and brand affinity among diverse groups.
McDonald's consumer base shows gender and generational affinity. Women show an affinity index of 71, while men have an affinity index of 121. Among generations, Gen X shows an affinity index of 112, Gen Y 89, and Gen Z 134. These indexes shows relative segment representation, aiding targeted marketing efforts.