Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Malta and how they change over time
See what factors influence Burger King performance in the Malta and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Malta
An analysis of Burger King' competitors in the Malta
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength relative to peers, influencing strategy and investment decisions.
Burger King in Malta is in the top 1% (leading) in the Cafe & Restaurants industry, indicating a very strong market presence. Performance peers include Pulcinella Pizzeria, Corner Kebab, Brunch & Beyond, Bayview Seafood House, Coogi's, and Felice Brasserie. This high percentile shows strong customer preference.
CSAT indicates customer loyalty and service quality, directly impacting retention and revenue growth.
Burger King's overall CSAT in Malta is 87%, a 12.1 percentage point increase year-over-year. The Southern Region shows the highest CSAT at 98%, while the South Eastern Region has the lowest at 76% with a decrease of 10.8 percentage points. This shows that the Southern region has the highest customer satisfaction.
Average check reflects spending per customer, guiding pricing and menu optimization for revenue maximization.
The overall average check for Burger King in Malta is 16.8 EUR, a 17.2% increase year-over-year. The Southern Region leads with an average check of 18.1 EUR, while the South Eastern Region has the lowest at 13.9 EUR. This indicates a higher transaction value in the Southern Region.
Outlet count indicates market reach and growth, crucial for competitive positioning and expansion strategy.
Burger King has a total of 8 outlets in Malta. The Central Region has the highest number of outlets with 3, while the Northern Region has the fewest with 1. The Southern and South Eastern Regions each have 2 outlets. This distribution highlights the Central Region's strategic importance.
Identifying competitors and cross-visitation patterns enables targeted marketing and competitive strategies.
The top competitors for Burger King in Malta, based on cross-visitation, are McDonald's (15.91%), KFC (9.09%), Amorino Gelato (4.55%), Kups Malta (4.55%), and Zero Sei Trattoria (4.55%). McDonald's has significant overlap in customer base.
Traffic workload by hour informs staffing, promotions, and operational efficiency to match demand.
Burger King in Malta experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (60.95). Traffic is lowest between 05:00 and 07:00. This data helps optimize resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
For Burger King in Malta, Women (Affinity Index 91) are under-indexed, while Men (Affinity Index 106) are over-indexed. Gen X (Affinity Index 129) are highly over-indexed, Gen Y (Affinity Index 87) are under-indexed, and Gen Z (Affinity Index 108) are slightly over-indexed. Marketing efforts should consider these affinity differences.