Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Malta and how they change over time
See what factors influence KFC performance in the Malta and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Malta
An analysis of KFC' competitors in the Malta
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, showing competitive strength and customer preference in the industry.
KFC in Malta holds a 94th percentile market performance, indicating a leading position within the Cafe & Restaurants industry. This signifies a strong competitive standing and high customer preference relative to peers like Barracuda Restaurant, EAT "for the love of food" Food Truck, Aki, Pastaus, Azure and Al Ponte Restaurant & Pizzeria.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement and competitive advantage.
KFC's overall CSAT in Malta is 52%, a significant 24.3 percentage point increase year-over-year. The Central Region shows a 53% CSAT with a 33.9 percentage point growth, pointing to substantial improvements in customer experience, particularly in the Central Region.
Average check (transaction value) reveals customer spending habits and contributes to revenue insights and strategic pricing adjustments.
The overall average check for KFC in Malta is 17 EUR, reflecting an 8.1% increase year-over-year. The Central Region average check is 17.6 EUR, indicating stable spending habits in that area. Increased check signals improved revenue per transaction.
Tracking the number of outlets indicates brand's expansion strategy and market presence, reflecting investment and accessibility.
KFC has 2 outlets in the Central Region, and 1 outlet each in the Southern and Northern Regions of Malta. This distribution reflects KFC's current investment and accessibility strategy across different regions.
Identifying key competitors helps understand the competitive landscape, brand positioning, and potential market share dynamics and customer preferences.
McDonald's (25%) and Burger King (20%) are the top competitors for KFC in Malta, based on cross-visitation. Other competitors include Pulcinella Pizzeria, Jungle Joy, and Surfside (5% each), suggesting a competitive fast-food and pizzeria market.
Analyzing traffic workload by hours reveals peak times, enabling efficient staffing, resource allocation, and optimized service delivery.
KFC in Malta experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest traffic around 8:00 PM (59.75). Traffic is minimal between 4:00 AM and 9:00 AM, indicating a late-morning to evening-focused operational schedule.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning to maximize customer engagement and ROI.
KFC consumers in Malta are overrepresented by Men (137 affinity index) and Gen X (157 affinity index), indicating a strong affinity. Women (49 affinity index) and Gen Y (79 affinity index) are underrepresented, requiring tailored strategies to increase their engagement.