Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Indonesia and how they change over time
See what factors influence McDonald's performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Indonesia
An analysis of McDonald's' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand strength, indicating customer preference and competitive standing in the industry.
McDonald's leads in Indonesia's cafe & restaurant sector, ranking in the top 1% which indicates a leading position. This percentile signifies a high share of foot traffic compared to competitors like Santorini Greek Restaurant, Mie Gacoan Jakarta - Tebet, Lunpia Cik Me Me, Kampung Kecil Ciracas, SUSHI TEI, and Mie Gacoan Mawar Solo who share a similar ranking.
Customer satisfaction (CSAT) is crucial as it reflects loyalty and drives repeat business and positive recommendations.
McDonald's Indonesia shows a 59% overall CSAT, with a significant 10.2 percentage point increase year-over-year. Java leads with 63%, while Lesser Sunda Islands and Sulawesi show lower satisfaction. Dynamic CSAT data shows fluctuating satisfaction levels, peaking in April 2025 and decreasing through June 2025.
Average check reveals spending habits, showing customer value and influencing revenue projections and marketing strategies.
The overall average check for McDonald's Indonesia is 60.2K IDR, a 10.5% decrease year-over-year. Sumatra has the highest average check at 94.1K IDR, while Java has the lowest at 57.6K IDR. The average check fluctuated significantly from April to June 2025, indicating changing spending patterns.
Outlet count indicates market reach, impacting brand visibility and accessibility to customers across regions.
McDonald's in Indonesia has 113 outlets in Java, representing the largest regional presence. Sumatra follows with 18 outlets, while Maluku has only 1. This distribution highlights Java as a key market and indicates potential expansion opportunities in other regions.
Competitor analysis helps refine strategies by identifying key players and understanding customer cross-visitation patterns.
McDonald's customers in Indonesia also frequently visit KFC (10.98% cross-visitation), Pizza Hut (7.81%), and Starbucks (6.12%). This reveals direct competitors and shared customer bases, guiding competitive strategies and potential partnership opportunities.
Understanding traffic patterns helps optimize staffing and resource allocation, aligning with peak demand periods.
McDonald's Indonesia experiences peak traffic between 17:00 and 21:00, with the highest workload around 20:00 (69.18%). Traffic is lowest in the early morning hours. This data enables operational adjustments to meet customer demand efficiently.
Understanding consumer segments allows tailoring marketing efforts, enhancing engagement and maximizing marketing ROI.
McDonald's Indonesia's customer base shows a high affinity for women (72%), and men (122%). Gen X (142%) and Gen Y (105%) show considerable engagement, while Gen Z (66%) is under-indexed, suggesting a need to tailor strategies to better engage this demographic.