Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the China and how they change over time
See what factors influence KFC performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the China
An analysis of KFC' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in China holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive advantage. Its performance peers include Cheung Hing Kee Shanghai Pan Fried Buns, Y PASTA, Pizza Hut Hong Kong, Tian Tian Hainanese Chicken Rice (New Town Plaza), Jollibee, and Café Claudel, all positioned similarly.
The number of outlets indicates brand's reach and accessibility, affecting market penetration and revenue potential.
KFC has a substantial presence in China. Guangdong Province leads with 494 outlets, followed by Jiangsu (390), Zhejiang (299), Shanghai (251), and Beijing (234). This geographic distribution highlights key markets and expansion opportunities, demonstrating a strong network across various regions.
Identifying key competitors helps in understanding market dynamics and developing effective competitive strategies.
KFC's main competitor in China is McDonald's, with a cross-visitation rate of 32.65%. Other notable competitors include Paradise Dynasty (6.12%), Starbucks (6.12%), Dim Dim Sum Mong Kok (4.08%), and Dayali Roast Duck (4.08%). This data highlights the competitive landscape and potential areas for differentiation.
Understanding traffic patterns helps optimize staffing, manage resources, and enhance customer experience.
KFC's traffic workload in China varies throughout the day, peaking between 10:00 AM and 8:00 PM with consistent activity. The highest traffic workload is between 5:00 PM and 7:00 PM. The lowest workload is between 1:00 AM and 5:00 AM. This pattern informs operational adjustments for peak and off-peak hours.
Analyzing consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies.
KFC's customer base in China shows a higher affinity among women (93) compared to men (103). Among generations, Gen X shows high affinity (114), while Gen Y (95) and Gen Z (97) are under-indexed. These insights inform targeted campaigns to enhance brand appeal to specific consumer groups.