Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MAXX Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MAXX Coffee performance in the Indonesia and how they change over time
See what factors influence MAXX Coffee performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of MAXX Coffee' competitors in the Indonesia
An analysis of MAXX Coffee' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
MAXX Coffee holds a leading market position in Indonesia with a 99th percentile ranking. This indicates a strong competitive position. Performance peers within the same range include The Goat Legian, Mie Gacoan Suhat, Tong Tji Tea House BG Junction, Bakmi Yeye, Mie Gacoan Tangsel - Graha Raya, and STRAITS.
CSAT indicates brand's success in fulfilling customer expectations. A high CSAT score is crucial for repeat business and positive word-of-mouth referrals.
MAXX Coffee's overall customer satisfaction is 86%, a decrease of 6.6 percentage points year-over-year. Java shows 88% satisfaction (-5.6pp), while Sulawesi has 65% (-17.9pp), showing a satisfaction disparities by region.
Average check reflects spending per transaction. Monitoring this metric helps understand customer spending habits and the effectiveness of upselling strategies.
The overall average check for MAXX Coffee is 67K IDR, a decrease of 6.8% year-over-year. In Java, the average check is 66.7K IDR, showing no change. This metric indicates a slight decrease in customer spending per visit across all locations.
Outlet count indicates brand's physical presence and reach. Monitoring the number of outlets helps assess market penetration and expansion efforts.
MAXX Coffee has a total of 37 outlets in Java, 5 in Sulawesi, 4 in Sumatra, and 2 in Lesser Sunda Islands. The number of outlets shows concentration on Java region.
Competitor analysis shows brand's market position and highlights key players. Understanding competitor strategies is crucial for maintaining a competitive edge.
MAXX Coffee's top competitors based on cross-visitation are Starbucks (9.41%), KFC (4.46%), Pizza Hut (3.47%), Burger King (3.47%), and Fore Coffee (2.97%). This indicates that customers who visit MAXX Coffee also frequent these other brands.
Traffic workload shows customer traffic patterns during the day. This understanding helps optimize staffing levels, promotions, and resource allocation.
MAXX Coffee experiences peak traffic between 10 AM and 6 PM, with the highest workload at 2-3 PM (56.43% and 56.93%). Traffic significantly decreases after 8 PM. Resources should be focused at the peak hours.
Consumer segments reveal key customer demographics. These insights allow for targeted marketing campaigns and tailored product offerings to specific consumer groups.
Women are overrepresented (91%) among MAXX Coffee consumers, while Men are even more overrepresented (107%). Gen X (121%) show high affinity, Gen Y(102%), and Gen Z(85%). This data informs personalized marketing and product offerings.