Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Maxl Bäck is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Maxl Bäck performance in the Germany and how they change over time
See what factors influence Maxl Bäck performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Maxl Bäck' competitors in the Germany
An analysis of Maxl Bäck' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Maxl Bäck, with a 99th percentile MARKET PERFORMANCE, is a leading brand. This indicates a strong market presence and high customer preference compared to competitors like Nuva, Konditorei Heinemann, Maximilians Brauwiesen, Sitara, Veganland Cigköfte, and Segmüller's Restaurant.
Customer Satisfaction (CSAT) reflects brand perception. Monitoring changes helps in addressing issues and improving the overall customer experience.
Maxl Bäck's overall CSAT is 77%, with a 12.2 percentage point decrease year-over-year. In Bavaria, the CSAT is also 77% with the same decrease. The CSAT dynamic data shows fluctuation through 2025, peaking in June at 92.5, indicating potential satisfaction improvements but also areas of concern.
Average Check indicates spending per customer. Tracking this KPI helps evaluate pricing strategies and customer purchasing behavior trends.
The overall Average Check for Maxl Bäck is 9 EUR, showing a 3.3% increase year-over-year. The Bavaria Average Check is also 9 EUR. The data shows variation through the observed period, peaking at 11.25 EUR in May 2025, indicating potential changes in customer spending habits.
Number of Outlets represents brand reach. Monitoring this KPI indicates market expansion and potential revenue growth opportunities.
Maxl Bäck has 26 outlets in Bavaria. This shows the geographical presence of the brand within this region, demonstrating its current market coverage and infrastructure.
Understanding competitors is crucial. Identifying top competitors highlights direct competition, aiding strategic positioning and differentiation efforts.
Maxl Bäck's top competitors, based on customer cross-visitation, include Burger King (6.67%), McDonald's (5.33%), Veggie Bros (2.67%), Subway (2.67%), and Bei Nino, Ristorante, Pizzeria (2.67%). This shows that customers who visit Maxl Bäck also frequent these quick-service and casual dining establishments.
Traffic Workload reveals peak hours. Analyzing traffic patterns allows for optimizing staffing and resource allocation to enhance customer service.
Maxl Bäck experiences peak traffic between 8 AM and 12 PM, with a high of 62.58% at 11 AM. Traffic starts increasing at 5 AM, peaking mid-morning, and then gradually decreasing throughout the afternoon. There is almost no traffic after 6 PM.
Consumer segments enable targeted marketing. Understanding gender and generational demographics allows for tailored strategies and optimized resource allocation.
Maxl Bäck's customer base has a high affinity with Women (index 78, -21.53) and Men (index 112, +11.84). Generationally, there's under-representation for Gen X (index 78, -21.84) and Gen Y (index 62, -38.11), but over-representation for Gen Z (index 134, +34.09).