Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mary Brown's Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mary Brown's Chicken performance in the Canada and how they change over time
See what factors influence Mary Brown's Chicken performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Mary Brown's Chicken' competitors in the Canada
An analysis of Mary Brown's Chicken' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Mary Brown's Chicken holds a leading market performance position in Canada's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1%. This indicates strong customer preference and competitive advantage. Performance peers within the same range include Church's Texas Chicken, Freshslice Pizza, New York Fries, Chuck's Roadhouse Bar & Grill, Tahini's, and Burger King, all at the 99th percentile.
Customer satisfaction (CSAT) indicates brand perception, loyalty, and areas needing improvement, directly impacting revenue and long-term success.
Mary Brown's Chicken has an overall CSAT of 84% in Canada, a decrease of 3.3 percentage points year-over-year. Saskatchewan shows the highest CSAT at 92% with a 19.2 percentage point increase, while Nova Scotia has the lowest at 78% with a decrease of 1.6 percentage points. This suggests a need to investigate and address satisfaction levels in regions like Ontario and Nova Scotia, where CSAT has declined.
Average check reflects customer spending habits, informing pricing strategies and menu optimization for revenue maximization.
The overall average check for Mary Brown's Chicken in Canada is 24.5 CAD, a slight decrease of 0.4% year-over-year. Nova Scotia has the highest average check at 26.8 CAD, while British Columbia has the lowest at 22.7 CAD. This indicates regional differences in spending, suggesting opportunities for tailored promotions and menu offerings to optimize revenue across different locations.
Outlet count reflects brand reach and expansion, indicating market presence and growth potential across different regions.
Mary Brown's Chicken has the most outlets in Ontario (115), followed by Alberta (47) and Newfoundland and Labrador (40). Prince Edward Island and Northwest Territories have the fewest (1 each). This distribution highlights core markets and areas for potential expansion, guiding strategic decisions on resource allocation and regional development.
Competitor analysis identifies key rivals and customer overlap, enabling targeted strategies to enhance market share and customer loyalty.
The top competitors for Mary Brown's Chicken in Canada, based on cross-visitation, are Tim Hortons (18.78%), McDonald's (13.25%), A&W Canada (5.94%), Wendy's (4.89%), and Subway (4.62%). This indicates that a significant portion of Mary Brown's customers also visit these establishments, suggesting potential for loyalty programs and promotions to retain and attract customers from these competitors.
Understanding traffic workload helps optimize staffing, resource allocation, and service delivery to meet customer demand efficiently.
Mary Brown's Chicken experiences peak traffic workload between 11:00 and 21:00, with the highest activity at 17:00. Traffic is minimal between 0:00 and 10:00. This suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service and customer satisfaction, while minimizing resources during off-peak times.
Analyzing consumer segments informs targeted marketing, product development, and positioning strategies by understanding customer preferences.
Mary Brown's Chicken shows a higher affinity index among women (76%) compared to the average consumer. Men are over-represented (116%). Gen X is over-represented (109%), while Gen Y (92%) and Gen Z (98%) are under-represented. These affinity insights suggest potential for marketing campaigns tailored to Gen X and understanding drivers of under-representation for Gen Y and Z.