Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Margaritaville is in the top 6% of brands
Sample of brands in the same percentile
See what factors influence Margaritaville performance in the Canada and how they change over time
See what factors influence Margaritaville performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Margaritaville' competitors in the Canada
An analysis of Margaritaville' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Margaritaville's market performance is at the 94th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in Canada, indicating strong customer preference. Performance peers include Playa Cabana, Brgr Barn, Tacomory, Sushi Shogun, La Bête, and JJang Korean BBQ and Social House.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable business growth.
Margaritaville's overall customer satisfaction is 72%, up by 7.8 percentage points year-over-year, signaling improved customer happiness. In Ontario, the CSAT also stands at 72%, mirroring the overall positive trend.
Average check reflects spending per customer, vital for revenue analysis and understanding customer purchasing behavior.
Margaritaville's average check is CAD 44.2, down 21% year-over-year. The average check in Ontario is also CAD 44.2. Decreasing average check may require investigating pricing strategies.
Outlet count indicates brand's presence, directly impacting market reach and potential customer base.
Margaritaville has one outlet in Ontario, indicating a limited but potentially focused presence in the Canadian market.
Competitor analysis identifies key players, aiding strategic positioning and highlighting competitive advantages.
Margaritaville's top competitors based on cross-visitation are Tim Hortons (14.89%), IHOP (12.77%), McDonald's (10.64%), Denny's (8.51%), and Coco's Restaurant (6.38%). These brands share a customer base, indicating potential areas for differentiation.
Understanding traffic workload by hour helps optimize staffing and resource allocation, enhancing operational efficiency.
Margaritaville experiences peak traffic between 18:00 and 19:00 (6 PM and 7 PM), with the highest workload at 42.71%. There is almost no traffic between 2:00 and 11:00. This data supports focused staffing during peak hours.
Analyzing consumer segments informs targeted marketing, aligning products with consumer preferences to improve engagement.
Margaritaville's customer base shows a high affinity towards women, with an affinity index of 127, while men are under-indexed at 82. Gen X is overrepresented with a high affinity index of 204. Gen Y and Gen Z are underrepresented with affinity indexes of 79 and 71, respectively.