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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IHOP is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence IHOP performance in the Canada and how they change over time
See what factors influence IHOP performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of IHOP' competitors in the Canada
An analysis of IHOP' competitors in the Canada
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals IHOP's competitive strength and customer preference, showing its share of foot traffic in the industry.
IHOP's Market Performance in Canada is at the 99th percentile, indicating a leading position. This means IHOP captures a significantly higher share of customer traffic compared to most competitors. Performance peers include LOCAL Public Eatery, Gladiator Burger & Steak, Little Caesars Pizza, Paranthe Wali Gali, Chop Steakhouse & Bar, and Quesada Burritos & Tacos.
Customer Satisfaction is crucial for understanding customer loyalty, driving repeat business, and improving brand perception.
IHOP's overall Customer Satisfaction (CSAT) in Canada is 88%, a 24.5 percentage point increase year-over-year. Nova Scotia leads with 93%, followed by Ontario at 91%, New Brunswick at 86%, Alberta at 82%, and British Columbia at 77%. CSAT decreased from 92.27% in April 2025 to 79.64% in June 2025.
Average Check is a key indicator of revenue per transaction, reflecting pricing strategy and customer spending habits.
IHOP's overall Average Check in Canada is 38.5 CAD, a 25.8% increase year-over-year. Ontario has the highest average check at 43.5 CAD. Alberta 29.7 CAD, Nova Scotia 27.9 CAD, and British Columbia 27.4 CAD. Manitoba has 42.3 CAD. The average check value was 38.61 CAD in April, decreased to 38.33 CAD in May, and then increased to 38.49 CAD in June.
Number of Outlets indicates brand reach and accessibility, influencing market penetration and customer convenience.
IHOP has a total of 28 outlets in Canada. Alberta has the most outlets with 9, followed by Ontario and British Columbia, each with 8. New Brunswick, Manitoba and Nova Scotia each have 1 outlet.
Competitor analysis helps understand market dynamics, identify threats, and inform strategic positioning and marketing efforts.
The top competitors for IHOP in Canada, based on cross-visitation, are McDonald's (11.48%), Tim Hortons (11.35%), A&W Canada (6.43%), Boston Pizza (4.29%), and Denny's (3.53%).
Analyzing traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak times.
IHOP's peak traffic workload in Canada occurs between 10 AM and 12 PM, with the highest traffic at 11 AM (55.84%). Traffic is lowest between midnight and 5 AM.
Consumer segmentation enables targeted marketing by understanding demographic preferences and tailoring campaigns for higher engagement.
IHOP consumers show a high affinity towards women (Index 116) and Gen X (Index 143), indicating that these groups are overrepresented compared to the average consumer. Gen Y (Index 82) and Gen Z (Index 81) are underrepresented.