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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mango is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mango performance in the United States and how they change over time
See what factors influence Mango performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mango' competitors in the United States
An analysis of Mango' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mango's market performance is at the 98th percentile, indicating a leading position. This means Mango captures a significant share of customer visits compared to its peers. Competitors within the same performance range include Del Sur Taqueria & Cantina, Carbone, El Sarape, Urban Grill Indian Cuisine, Pio Pio, and The Mercantile Ballroom & Cocktail Lounge.
Customer satisfaction reflects brand perception, impacting loyalty and growth. Higher satisfaction typically correlates with increased customer retention.
Mango's overall customer satisfaction (CSAT) is 94%, a 17.1 percentage point increase year-over-year. In New York, the CSAT is also 94%. This indicates strong positive customer sentiment towards Mango, potentially boosting repeat business and positive word-of-mouth.
The number of outlets indicates market presence and expansion. Growth signifies brand reach, potentially correlating with higher revenue and brand awareness.
Mango has 1 outlet in New York. This provides a baseline for assessing the brand's physical presence and market coverage within the state.
Identifying competitors is crucial for strategic positioning. Understanding cross-visitation reveals customer preferences and potential areas for differentiation.
Mango's customers also visit Popeyes Louisiana Kitchen (13.33%), McDonald's (10%), Fogo de Chão Brazilian Steakhouse (6.67%), Wingstop (6.67%), and El Palacio de Los Cholados (6.67%). This suggests some overlap in customer preferences across these brands.
Traffic workload patterns reveal peak hours, informing staffing and resource allocation. Optimizing operations based on traffic trends enhances customer experience.
Mango experiences peak traffic between 5:00 PM and 7:00 PM (hod 17-19), with the highest workload at 6:00 PM (hod 18) reaching 66%. There is less traffic during lunch time. This shows the need to manage the highest workload during these hours.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational affinities allows for personalized messaging and relevant product offerings.
Women exhibit high affinity (145) towards Mango, while men are under-indexed (62). Gen Y also shows a strong affinity (145), while Gen X is under-indexed (90). This data suggest the brand resonates more strongly with women and younger consumers.