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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mak.by is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mak.by performance in the Belarus and how they change over time
See what factors influence Mak.by performance in the Belarus and how they change over time
Available by subscription
Available by subscription
An analysis of Mak.by' competitors in the Belarus
An analysis of Mak.by' competitors in the Belarus
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mak.by is a leading brand in Belarus's Cafe & Restaurants industry, with a market performance percentile of 99. This means Mak.by is in the top 1% of brands. Performance peers: Tempo, Burger King, Grill Kebab, Varka, Vasil'ki, TokiNY are at the same level.
Customer satisfaction (CSAT) reflects how happy customers are with a brand's services or products, impacting loyalty and brand reputation.
Mak.by's overall customer satisfaction is at 58%, a significant increase of 19.2 percentage points year-over-year. However, in the Brest Region, CSAT is 38%, showing a decrease of 15.7 percentage points. Customer satisfaction increased from April (55.66%) to May (69.79%) but decreased in June (50.47%).
Number of outlets indicates brand reach and market coverage. More outlets often mean greater accessibility and potential revenue.
Mak.by has a presence in multiple regions of Belarus, with 2 outlets in the Hrodna Region, and 1 outlet each in Vitsebsk, Homyel, Mahilyow, and Brest Regions.
Competitor analysis identifies key players and their strategies. This insight enables a brand to refine its own competitive positioning.
Mak.by's top competitors based on cross-visitation are Burger King (12.12%), Vasil'ki (9.09%), McDonald's (9.09%), KFC (9.09%), and Rebus (6.06%). This indicates that customers who visit Mak.by also frequently visit these brands.
Traffic workload by hours uncovers peak times. Understanding when customers are most active helps optimize staffing and marketing for efficiency.
Traffic workload varies throughout the day. Peak traffic occurs between 17:00 and 21:00, with the highest workload at 18:00 (62.09%). Traffic is minimal between 0:00 and 6:00.
Understanding consumer segments allows for tailored marketing. Gender and generation insights drive personalized campaigns and product development.
Mak.by's consumer base shows high affinity among women (85), indicating that women are highly represented. Additionally, Gen X (184) and Gen Z (351) exhibit notable affinity, whereas Gen Y shows lower affinity.