Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Varka is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Varka performance in the Belarus and how they change over time
See what factors influence Varka performance in the Belarus and how they change over time
Available by subscription
Available by subscription
An analysis of Varka' competitors in the Belarus
An analysis of Varka' competitors in the Belarus
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, reflecting the brand's share of foot traffic in the industry.
Varka holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Belarus. This indicates a very strong competitive standing compared to peers like TokiNY, Burger King, Pizzamania, Mak.by, Tempo and Papa Doner, who also share the same leading percentile.
Customer Satisfaction reflects brand perception and loyalty, crucial for retention and attracting new customers.
Varka's overall customer satisfaction is high at 85%, with a significant increase of 8.2 percentage points year-over-year. Notably, Homyel Region exhibits a very high satisfaction level of 91%, showcasing a substantial growth of 55.6 percentage points. This indicates strong customer approval and improving service quality.
Number of Outlets indicates market reach and expansion, directly impacting brand visibility and accessibility to customers.
Varka has a total of 15 outlets across Belarus. The Minsk Region has the highest number of outlets with 6, followed by Homyel Region with 4, Vitsebsk and Hrodna Regions with 2 each, and Mahilyow Region with 1. This distribution provides insights into Varka's regional market presence.
Competitor analysis identifies key players and customer overlap, informing strategies to enhance competitive positioning and customer retention.
Varka's top competitors based on customer cross-visitation include Tempo (13.04%), PON-PUSHKA (8.70%), Formosa Bubble Tea (8.70%), Vasil'ki (8.70%), and Kofeynya "M" (4.35%). This shows the brands customers also visit, revealing the competitive landscape and potential areas for differentiation.
Traffic Workload reveals peak hours, crucial for staffing, inventory management, and optimizing customer experience.
Varka experiences peak traffic workload between 17:00 and 18:00, reaching approximately 50.48. Traffic gradually increases from 7:00, peaks in the late afternoon, and decreases sharply after 21:00. This data helps optimize resource allocation based on hourly customer traffic.
Consumer Segments helps to understand gender and generation mix for targeted marketing and customer engagement.
Varka's consumer base shows a high affinity index for women (114) and Gen X (111) and Gen Y (115). This over-representation suggests these groups are strongly engaged with Varka. The under-representation of Men(86) means the segment has lower-than-average engagement.