Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Belarus and how they change over time
See what factors influence McDonald's performance in the Belarus and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Belarus
An analysis of McDonald's' competitors in the Belarus
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
McDonald's holds the 99th percentile, indicating a leading market performance in Belarus's Cafe & Restaurants industry. This suggests a strong competitive position. Performance peers in a similar range include MC Doner, AMO Restaurant & Bar, Khinkal'nya, МЯТА Лида | OFFICIAL, МЯТА LOUNGE BAR | СЛУЦК, and Osobnyak Gastropab.
Number of outlets shows the brand's reach and distribution, impacting accessibility and market presence within the country.
McDonald's has a limited number of outlets in Belarus, with one outlet each in Vitsebsk Region, Homyel Region, Mahilyow Region and Brest Region. This suggests a focused, rather than extensive, distribution strategy within the country's regions.
Competitor analysis helps understand the competitive landscape and identify opportunities for differentiation and market share growth.
KFC is McDonald's' top competitor with 40% cross-visitation. Burger King and Mak.by follow with 30% each. Ресторан Фасоль and Vasil'ki both have 20%. These cross-visitation rates reveal customer preferences and competitive overlap.
Traffic workload analysis reveals peak hours and customer flow, enabling staffing optimization and better resource allocation.
McDonald's traffic workload peaks between 14:00 and 18:00, reaching its highest point at 17:00 (76.21%). Traffic is minimal during early morning hours (0:00-6:00). This data informs staffing and resource allocation strategies.
Consumer segmentation informs targeted marketing strategies, improving engagement and ROI by tailoring campaigns to specific groups.
Women are overrepresented (85% value label) in McDonald's customer base, while men are represented by 115% value label. Gen X shows a high affinity (553% value label), indicating a strong engagement compared to the average consumer.