Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Makarun is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Makarun performance in the Poland and how they change over time
See what factors influence Makarun performance in the Poland and how they change over time
Available by subscription
Available by subscription
An analysis of Makarun' competitors in the Poland
An analysis of Makarun' competitors in the Poland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
Makarun, with a market performance of 98%, is a leading brand in the Cafe & Restaurants industry in Poland. This high percentile indicates strong market presence. Competitors Moo Moo Steak, WIECZÓR NAD WISŁĄ, Pobite Gary, Peruwiana, Restauracja Fish Pub Dąbki and Mąka i Woda share the same position.
Customer satisfaction (CSAT) shows how well Makarun meets customer expectations, impacting loyalty and brand perception in Poland.
Makarun's overall CSAT is 70%, a 15.3 percentage point increase year-over-year. Silesian Voivodeship shows the highest CSAT at 81%. West Pomeranian and Lower Silesian Voivodeships experienced CSAT decreases. Satisfaction fluctuated between 67.74% and 75.89% from April to June 2025.
Average check reveals customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
Makarun's overall average check is 34.9 PLN, a 5.2% decrease year-over-year. West Pomeranian Voivodeship has the highest average check at 51.8 PLN. Lesser Poland Voivodeship demonstrates the lowest average check at 26.3 PLN. The average check ranged from 30.8 PLN to 40.32 PLN between April and June 2025.
Outlet count indicates brand reach and market penetration across different regions in the Cafe & Restaurants industry.
Makarun has the most outlets in Silesian Voivodeship (6), followed by Lesser Poland Voivodeship (5) and Lower Silesian Voivodeship (4). Several other regions have one outlet each. This distribution reflects a regional focus for Makarun's expansion.
Identifying top competitors reveals direct market rivals and cross-visitation patterns, essential for strategic positioning.
McDonald's (11.11%) and KFC (9.52%) are the top competitors for Makarun in Poland, based on customer cross-visitation. BERLIN DÖNER KEBAP (6.35%), Żabka (4.76%) and PanKejk (4.76%) also attract Makarun's customers.
Traffic workload reveals peak hours, allowing optimal staffing and resource allocation to match customer demand.
Makarun experiences peak traffic between 11:00 AM and 6:00 PM, with the highest workload around 3:00 PM (54.48%). Traffic is minimal before 8:00 AM and after 9:00 PM, showing distinct periods of high and low customer activity.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing relevance and engagement.
Women (141 affinity index) are overrepresented among Makarun's consumers, while men (72 affinity index) are underrepresented. Gen Z (255 affinity index) shows the highest affinity, followed by Gen Y (104 affinity index), and Gen X (32 affinity index) is underrepresented.