Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
麥味登 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 麥味�� performance in the Taiwan and how they change over time
See what factors influence 麥味�� performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 麥味��' competitors in the Taiwan
An analysis of 麥味��' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
麥味登 is a leading brand in Taiwan's Cafe & Restaurants industry with a market performance percentile of 99. This shows a strong market position, indicating high customer preference. Performance peers Woosa, 紫木槿韓餐酒館, Aqua Restaurant, Burger Joint 7分So, 砸鍋賣鐵小火鍋-廣州店, and CoCo壹番屋 are in a similar range.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, influencing loyalty and brand reputation.
麥味登 has a 76% overall CSAT, up 7.8 percentage points year-over-year. Satisfaction varies by city: Taipei shows 92% (up 33.5pp), while Kaohsiung is at 60% (down 19.4pp). There is a high variation across the analyzed period, indicating customer satisfaction instability.
Average check reveals how much customers spend per visit, influencing revenue and profitability assessments.
The average check for 麥味登 is 157.4 TWD, a 6.7% increase year-over-year. New Taipei has the highest average check at 187.2 TWD. The average check across the period fluctuates, with a peak in May 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and convenience for consumers.
麥味登 has the highest number of outlets in New Taipei (24), followed by Taoyuan City (13) and Taipei (12). This distribution shows a concentration of stores in the northern part of Taiwan, indicating higher presence and coverage in the region.
Identifying top competitors helps understand market dynamics and benchmark against key players in the industry.
麥味登's top competitors, based on customer cross-visitation, are McDonald's (6.13%), Ba Fang Yun Ji (3.47%), MOS Burger (3.2%), 麥味登 (3.2%), and Q Burger (2.93%). This highlights the competitive landscape and overlaps in customer preferences among these brands.
Analyzing traffic workload by hour helps optimize staffing and resource allocation during peak and off-peak times.
Traffic at 麥味登 peaks between 8 AM and 11 AM, with the highest workload at 9 AM (52.59). Activity is minimal during late-night and early-morning hours (0-4 AM), indicating operational focus on breakfast and brunch hours.
Analyzing consumer segments informs targeted marketing strategies by understanding demographic preferences and affinity.
麥味登's customer base is predominantly women (93% affinity), and they have high affinity for the brand. Gen X is overrepresented (304% affinity), while Gen Y is slightly underrepresented (89% affinity), compared to an average consumer. This shows a generational preference distribution.