Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mado is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mado performance in the Turkey and how they change over time
See what factors influence Mado performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Mado' competitors in the Turkey
An analysis of Mado' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference within the industry.
Mado's market performance is at the 99th percentile, indicating a leading position in Turkey's Cafe & Restaurants industry. This top 1% ranking signifies strong customer preference. Performance peers in the same range include Popeyes Louisiana Kitchen, Kahvaltı, Viyana kahvesi, Pizza Lazza, Sosyal Tesisleri, and The Hunger.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations. High CSAT drives loyalty and positive word-of-mouth, impacting revenue.
Mado's overall CSAT is 58%, up 8.3 percentage points year-over-year. The Black Sea Region shows the highest CSAT at 70%, while the Mediterranean Region lags at 55% with a decrease of 6.7 percentage points. Customer satisfaction has fluctuated between 54.61% and 61.3% over the past three months.
Average check (transaction value) indicates spending per customer. Tracking it helps optimize pricing, menu offerings, and promotional strategies for revenue growth.
Mado's overall average check is 579.5 TRY, up 26.6% year-over-year. The Marmara Region has the highest average check at 629.9 TRY. The average check has varied between 558.97 TRY and 611.61 TRY over the past three months.
The number of outlets indicates brand reach and market presence. Expansion strategies hinge on this, impacting market share and accessibility to customers.
Mado has the most outlets in the Marmara Region (110), followed by the Central Anatolia Region (39). The Eastern Anatolia Region has the fewest outlets (6). This distribution shows a concentration of Mado's presence in certain regions.
Knowing key competitors helps refine strategies. Tracking brands' customers also visit reveals opportunities for differentiation and targeted marketing.
Mado's top competitors based on cross-visitation are Köfteci Yusuf (8.70%), Starbucks (6.91%), Kahve Dünyası (4.22%), Burger King (3.90%), and McDonald's (3.01%). This indicates that customers who visit Mado also frequent fast-food chains and coffee shops.
Traffic workload by hours reveals peak times. Efficient staffing, targeted promotions, and optimized resource allocation depend on this analysis.
Mado experiences peak traffic between 2 PM and 8 PM (hod 14-20), with the highest workload around 4 PM (hod 16) at 59.71%. Traffic is lowest between 2 AM and 6 AM, indicating the need for minimal staffing during these hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal segment preferences for tailored strategies and positioning.
Women show a high affinity (86) relative to total population (100) compared to men(106). Gen X indexes at 151, indicating it is highly represented. Gen Y shows an affinity of 82, while Gen Z is under-indexed at 60.