Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Turkey and how they change over time
See what factors influence Burger King performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Turkey
An analysis of Burger King' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Burger King holds a leading market position in Turkey's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference relative to its peers like Tavuk Dünyası, Köfteci Yusuf, McDonald's, Starbucks, Hafiz Mustafa 1864, and Maydonoz Döner, all positioned at the same percentile.
Customer satisfaction (CSAT) reflects loyalty. High CSAT scores suggest a strong brand image, repeat business, and positive word-of-mouth, critical for sustainable growth.
Burger King's overall CSAT in Turkey is 62%, a significant 26.8 percentage point increase year-over-year. The Black Sea Region leads with 75% satisfaction, while the Central Anatolia Region shows the lowest at 59%. This indicates improvement in customer perception, with regional variations suggesting areas for targeted service enhancements.
Average check is crucial. It directly impacts revenue and reflects pricing strategy and customer spending habits, essential for profitability analysis.
Burger King's average check in Turkey is 410.7 TRY, up 30.5% year-over-year. Southeastern Anatolia Region has the highest average check at 617.2 TRY. This shows increased spending per customer, influenced by menu preferences or price adjustments.
Outlet count indicates brand reach and accessibility. A higher number suggests greater market penetration and convenience for customers, influencing market share.
Burger King has 293 outlets in the Marmara Region, significantly more than other regions. Central Anatolia has 101 outlets, Aegean 99, Mediterranean 85. This distribution highlights the brand's strategic focus, particularly a strong presence in the Marmara Region.
Understanding competitors reveals market dynamics. Cross-visitation rates indicate shared customer base, crucial for strategic positioning and competitive advantage.
Köfteci Yusuf (7.71%) and McDonald's (6.99%) have the highest cross-visitation rates with Burger King customers in Turkey. Starbucks (5.24%) follows. This indicates shared customer interests and the need to monitor these brands for competitive strategies.
Traffic workload identifies peak hours. Understanding customer traffic patterns allows for optimized staffing, efficient operations, and enhanced customer experience.
Burger King's peak traffic workload in Turkey occurs between 10:00 AM and 9:00 PM, with the highest workload around 4:00 PM to 6:00 PM (63.54%-63.55%). This indicates when Burger King experiences the highest customer volume, necessitating optimized staffing and resource allocation.
Consumer segments help personalize marketing. Understanding gender and generational preferences enables tailored campaigns and product offerings for better engagement.
Burger King customers in Turkey show a higher affinity towards women (83%), and high interest from Gen X (101%), Gen Z (104%), while Gen Y (92%) is under-indexed. It is not percentage of users. This suggests targeted marketing campaigns should focus on these consumer groups, but do not forget to analyse the size of them.