Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Turkey and how they change over time
See what factors influence McDonald's performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Turkey
An analysis of McDonald's' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading market position in Turkey's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a very strong competitive standing. Performance peers like Tavuk Dünyası, Starbucks, Burger King, Hafiz Mustafa 1864, Köfteci Yusuf and Maydonoz Döner are within the same range.
Customer satisfaction is key to loyalty and repeat business, reflecting service quality and customer experience effectiveness.
McDonald's customer satisfaction in Turkey is at 45%, a 3 percentage point increase year-over-year. Satisfaction varies by region, with Marmara and Aegean Regions showing the highest satisfaction (51%), while Central Anatolia shows the lowest (31%). There is an upward trend from April to June 2025.
Average check reveals how much customers spend per visit, which directly impacts revenue and indicates pricing strategy success.
The average check for McDonald's in Turkey is 389 TRY, a 20.1% increase year-over-year. Southeastern Anatolia Region has the highest average check (466 TRY), while Marmara Region has the lowest (370.7 TRY). Average check grew from 364.41 TRY in April 2025 to 400.26 TRY in June 2025.
Outlet count indicates brand reach and market presence, crucial for accessibility and overall market penetration.
McDonald's has the most outlets in the Marmara Region (126), followed by Central Anatolia (50) and Mediterranean Region (40). This distribution shows a strong presence in densely populated areas, which is consistent with quick service restaurant strategy.
Knowing competitors and customer co-visitation patterns helps refine strategies and identify opportunities for competitive advantage.
The top competitors based on customer co-visitation are Köfteci Yusuf (9.13%), Starbucks (8.55%), and Burger King (8.03%). This suggests a significant overlap in customer base and the need to differentiate against these brands.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently.
Traffic workload peaks between 16:00 and 18:00, with a significant drop after 22:00. The lowest traffic is between 2:00 and 6:00. This data informs staffing and promotional strategies to maximize sales during peak hours.
Analyzing consumer segments allows for targeted marketing, improving relevance and effectiveness of campaigns.
McDonald's customer base in Turkey shows a high affinity towards women and men, with an over-representation, while Gen X and Gen Y also show over-representation. Gen Z are under-indexed, suggesting an opportunity to increase engagement with this segment.