Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mad Mex is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mad Mex performance in the United States and how they change over time
See what factors influence Mad Mex performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mad Mex' competitors in the United States
An analysis of Mad Mex' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, indicating its competitive strength and customer preference in the industry.
Mad Mex holds a market performance percentile of 98, indicating a leading position in the Cafe & Restaurants industry in the United States. This places Mad Mex in the top 2% of brands. Performance peers in the same percentile are Desi Dhamaka, Lazy Moon Pizza, El Vago Mexican Kitchen, Swift & Sons Tavern & Oyster Bar - Wrigleyville, Baru Doral Resto-Bar, and Burgers & Shakes.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and strengthens customer relationships.
Mad Mex's overall customer satisfaction (CSAT) is 72%, a 2.7 percentage point increase year-over-year. In Pennsylvania, the CSAT also stands at 72%, showing a 2.7 percentage point growth. The CSAT dynamic data shows fluctuations over the months, from 78.13% in April 2025 to 58.06% in June 2025.
Average check reveals spending habits, crucial for menu optimization and revenue strategies. Monitoring trends aids in maximizing customer value.
Mad Mex's overall average check is $27.90, reflecting a 10.60% increase year-over-year. Pennsylvania maintains an average check of $27.90. The average check dynamic data varies from $29.51 in April 2025 to $23.33 in June 2025.
Outlet count indicates brand reach and expansion. Tracking outlet numbers highlights growth and market penetration strategies.
Mad Mex has 9 outlets in Pennsylvania. This indicates a focused regional presence within the United States, without growth within analyzed period.
Competitor analysis identifies key rivals and cross-visitation patterns. This insight informs strategies for differentiation and customer acquisition.
The top competitors for Mad Mex, based on customer cross-visitation, are Starbucks (5.65%), Chipotle Mexican Grill (4.84%), McDonald's (4.84%), Eat'n Park (4.84%), and Caliente Pizza (3.23%). This shows where Mad Mex customers also frequent.
Traffic workload by hour shows peak times, crucial for staffing and service optimization. Understanding hourly trends enhances operational efficiency.
Mad Mex experiences peak traffic workload between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 18:00 (6 PM) reaching 67.35. The lowest traffic occurs between 0:00 and 9:00 (12 AM to 9 AM), indicating overnight and early morning periods are the least busy.
Understanding consumer segments informs targeted marketing. Gender and generation mix insights guide tailored campaigns and product development.
Women are slightly under-indexed (99) compared to men (101). Gen X shows high affinity (115), while Gen Y (89) and Gen Z (67) are under-indexed, suggesting lower affinity for Mad Mex compared to the average consumer.