Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Lig-Lig is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Lig-Lig performance in the Brazil and how they change over time
See what factors influence Lig-Lig performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Lig-Lig' competitors in the Brazil
An analysis of Lig-Lig' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Lig-Lig is a leading brand in Brazil's Cafe & Restaurants industry, securing a top 1% market performance. This signifies strong customer preference and competitive advantage. Performance peers include Cabana do Sol, Tatu Bola Bar, Mity Sushi, Hórus Cervejaria Artesanal, Piatto Cucina, and Açaí Delícia Gelada.
Customer satisfaction reflects customer loyalty and impacts brand reputation and repeat business. Monitoring CSAT helps identify areas for improvement.
Lig-Lig's overall customer satisfaction (CSAT) is 56%, a decrease of 10.9 percentage points year-over-year. The Southeast Region shows 55% satisfaction, with a decrease of 12.3 percentage points. Recent CSAT scores show fluctuation from 62.12 in April to 39.62 in June, indicating a need for attention to customer experience strategies.
Average check indicates spending per customer, reflecting pricing strategy effectiveness and customer willingness to spend.
Lig-Lig's overall average check is 50.9 BRL, a 4.8% increase year-over-year. The Southeast Region mirrors this average. Recent trends show an average check of 50.61 BRL in April, peaking at 52 BRL in May, before decreasing to 50 BRL in June.
Number of outlets indicates brand reach and market presence, impacting accessibility and brand visibility to consumers.
Lig-Lig has 33 outlets across Brazil. The Southeast Region leads with 31 outlets, while the Central-West and South Regions have 1 outlet each. This distribution highlights a concentration of outlets in the Southeast Region, suggesting growth opportunities in other regions.
Identifying top competitors and cross-visitation rates allows for strategic benchmarking and competitive advantage analysis.
Lig-Lig's top competitors, based on cross-visitation, are McDonald's (20.54%), Burger King (9.82%), Habib's (3.57%), Outback Steakhouse (3.57%), and Churrascaria e Pizzaria Colonial (1.79%). This indicates Lig-Lig customers also frequent fast-food chains and casual dining restaurants.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Lig-Lig experiences peak traffic between 11:00 and 22:00, with the highest workload at 13:00 (61.03%) and 12:00 (56.27%). Traffic is significantly lower outside these hours, suggesting operational adjustments can be made during off-peak times.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences, improving campaign effectiveness.
Lig-Lig's consumer base shows higher affinity among women (70% indexed). Gen Y is significantly over-represented (170% indexed), pointing to a strong affinity among millennials. These insights suggest targeted marketing campaigns should focus on these segments.