Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Les Berthom is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Les Berthom performance in the France and how they change over time
See what factors influence Les Berthom performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Les Berthom' competitors in the France
An analysis of Les Berthom' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, competitive strength, and customer preference within the Cafe & Restaurants industry.
Les Berthom's market performance is at the 99th percentile, indicating a leading position. This high percentile means Les Berthom captures a significant share of customer traffic compared to its competitors in France. Performance peers within a similar range include Selcius, Le Mandarin de Choisy, Restaurant Le Petit Nice plage Pyla sur Mer, Le Moulin de la Galette, Donna, and The Baligan, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repeat business. High CSAT is crucial for sustained growth.
Les Berthom's overall customer satisfaction is 91%, a slight increase of 0.1 percentage points year-over-year. In Metropolitan France, CSAT mirrors the overall value at 91%, growing by 0.1 percentage points. The CSAT indicates very positive customer perception.
Average check reveals customer spending per visit, vital for revenue insights. Increasing average check enhances profitability and overall financial health.
The overall average check for Les Berthom is 17.2 EUR, up 0.5% year-over-year. In Metropolitan France, the average check also mirrors this value at 17.2 EUR. This indicates customers are spending slightly more per visit than in the previous year.
Tracking the number of outlets indicates brand reach and expansion. More outlets can increase brand visibility and market penetration opportunities.
Les Berthom has 17 outlets in Metropolitan France. The bar fill percentage is 100, showing the outlet presence in this region. The number of outlets shows the brand's current physical presence.
Competitor analysis identifies key rivals, informs strategy. Knowing who customers visit also allows for targeted marketing and competitive positioning.
The top competitors for Les Berthom, based on cross-visitation, are Burger King (6.67%), KFC (2.96%), McDonald's (2.96%), Italian Trattoria (2.22%), and 3 brasseurs (2.22%). These are brands that Les Berthom's customers also frequent, indicating potential areas of competition and overlap in customer base.
Traffic workload by hour reveals peak times, helping optimize staffing and resources. Understanding traffic patterns improves operational efficiency.
Les Berthom experiences peak traffic workload between 17:00 (5 PM) and 22:00 (10 PM), with the highest workload at 20:00 (8 PM) at 55.32. Traffic is minimal during the early morning hours. This data shows when the business is busiest during the day.
Analyzing consumer segments informs targeted marketing. Understanding demographics tailors messaging, enhancing engagement and marketing ROI.
Les Berthom's customer base shows higher affinity among women (69%) and Gen Y (148%), indicating these segments are overrepresented. Men are represented at 128%, Gen X at 36%, and Gen Z at 44%. These values indicate how strongly a segment is represented relative to the average consumer.