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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the Saudi Arabia and how they change over time
See what factors influence Krispy Kreme performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the Saudi Arabia
An analysis of Krispy Kreme' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects the brand's share of foot traffic, indicating competitive strength and customer preference.
Krispy Kreme holds the 99th percentile, a leading position. This signifies a strong market presence, indicating high customer preference compared to peers like Banjan, PlCKUP Burger, and others.
Customer Satisfaction (CSAT) indicates brand perception. A higher CSAT score suggests better customer experiences and stronger brand loyalty.
Krispy Kreme's overall CSAT is 76%, up by 3.2 percentage points year-over-year, indicating improved customer satisfaction. Tabuk Province shows the highest CSAT at 100%, while Medina Province has the lowest at 71%. Recent months show CSAT varying between 72.85 and 77.59.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
Krispy Kreme's overall average check is 40.1 SAR, down 7% year-over-year. The Eastern Province has the highest average check at 43.9 SAR, while Makkah Region has the lowest at 36.8 SAR. Recent months indicate average check varying between 39.15 and 40.89 SAR.
Outlet count shows brand's reach. A larger number suggests wider availability, which can impact market share and brand awareness.
Krispy Kreme has 43 outlets in the Riyadh Region, the most in Saudi Arabia. Makkah Region has 39 outlets, and the Eastern Province has 38. This distribution shows the brand's focus areas within the country.
Identifying main competitors is important to understand competitive dynamics, benchmarking performance, and refine marketing strategies.
Krispy Kreme's top competitors based on cross-visitation are KFC (14.01%), McDonald's (13.74%), Al Baik (11.84%), Dunkin' (11.43%), and Kudu (10.88%). These are the brands that Krispy Kreme's customers also visit.
Understanding hourly traffic helps optimize staffing, manage inventory, and tailor marketing for peak hours.
Krispy Kreme experiences peak traffic workload between 18:00 and 23:00, with the highest workload at 22:00 (56.44%). Traffic is lowest between 3:00 and 5:00. This indicates when Krispy Kreme stores are busiest.
Analyzing consumer segments informs targeted marketing strategies and product positioning by understanding customer demographics.
Krispy Kreme's customer base shows a higher affinity among women (80% index) and Gen Y (145% index). The strong Gen Y index suggests this group is highly engaged with Krispy Kreme compared to the average consumer.