Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
See what factors influence Krispy Kreme performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the Philippines
An analysis of Krispy Kreme' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand's foot traffic share, reflecting customer preference and competitive strength in the industry.
Krispy Kreme in the Philippines holds a market performance percentile of 98, indicating a leading position within the Cafe & Restaurants industry. This signifies that Krispy Kreme attracts a high share of customer foot traffic compared to its competitors, solidifying a strong brand presence and customer preference. Performance peers within the same percentile range include Kaps Tapsi, Pancho Cafe Makati, Saffron Sips - Indian Restaurant, The Gallery by Witchcraft, Mr. Korea Unlimited BBQ, and Salt & Sky Rooftop Lounge.
Customer satisfaction (CSAT) reveals brand perception. Increased CSAT indicates better service and product alignment with customer expectations.
Krispy Kreme's overall customer satisfaction (CSAT) in the Philippines is 61%, an 8.8 percentage point increase year-over-year, signaling improved customer experience. Calabarzon shows a notably high CSAT of 77% with a substantial growth of 31.8 percentage points. Metro Manila has a CSAT of 60% with a 10.3 percentage points increase, suggesting a positive trend in customer sentiment across key regions.
Average check reflects customer spending per visit. Growth indicates increased value per transaction and potentially higher revenue.
The overall average check for Krispy Kreme in the Philippines is PHP 473.1, reflecting a 12.1% increase year-over-year. This indicates customers are spending more per transaction. Metro Manila's average check is PHP 374.1, showing a regional breakdown of spending habits, but there is no growth value.
Outlet count indicates brand reach. More outlets can mean greater accessibility and potentially higher market penetration.
Krispy Kreme has a significant presence in the Philippines, with the highest number of outlets located in Metro Manila (32). Calabarzon follows with 15 outlets, and Central Luzon with 14. Other regions like Northern Mindanao, Central Visayas, and Davao Region have fewer outlets, indicating varying levels of market saturation across the country.
Competitor analysis reveals the competitive landscape and potential market share dynamics and insights in cross-customer visitation.
Krispy Kreme's top competitors in the Philippines, based on cross-visitation, are McDonald's (26.92%), Jollibee (25.64%), and Starbucks (14.10%). Gerry's Grill (7.69%) and Mang Inasal (6.41%) also appear as competitors. These values suggest that customers who visit Krispy Kreme also frequently visit these other establishments.
Traffic workload patterns show peak hours, which helps with staffing and resource allocation for better service.
Krispy Kreme experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM (60.87%). Traffic gradually increases from 6:00 AM, peaks during the afternoon and early evening, then declines significantly after 9:00 PM, indicating the need for optimized staffing during peak hours.
Understanding consumer demographics enables tailored marketing, potentially increasing engagement and brand affinity.
Krispy Kreme's consumer base shows a higher affinity among women (affinity index of 63) and men (affinity index of 121), indicating a strong presence within these gender segments. Gen X (affinity index of 154) and Gen Y (affinity index of 110) are more represented compared to Gen Z (affinity index of 50) among Krispy Kreme's consumers.