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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
See what factors influence Krispy Kreme performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Krispy Kreme' competitors in the United Kingdom
An analysis of Krispy Kreme' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Krispy Kreme's market performance in the United Kingdom is leading with a percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry. This suggests a strong market presence relative to competitors. Performance peers include: Yaki Ya! Edgware Station, Olive Tree Brasserie, The Broughton, Cake Inn, Civerinos, and Kamal Da Dera. All of them have same leading position (99 percentile).
Customer satisfaction reflects brand perception and loyalty, directly impacting sales, retention, and overall business success.
Krispy Kreme's overall customer satisfaction (CSAT) in the United Kingdom is 78%, a slight decrease of 0.1 percentage points year-over-year. CSAT varies by region: Scotland shows 90% with a 6.2 percentage points increase, Wales shows 82% with a significant 15.2 percentage points increase, while England has 77% with a minor decrease of 0.8 percentage points.
Average check reveals customer spending habits, helping optimize pricing strategies and increase revenue per transaction.
The overall average check for Krispy Kreme in the United Kingdom is £12.4, a 5.2% increase year-over-year. By location, the average check in England is £13, with no growth data available, and in Scotland, it is £10.4, also with no growth data.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Krispy Kreme has a total of 116 outlets in the United Kingdom. The distribution of outlets is as follows: England has 101 outlets, Scotland has 12 outlets, and Wales has 3 outlets.
Competitor analysis identifies key rivals and customer preferences, informing strategic decisions and competitive advantages.
The top competitors for Krispy Kreme, based on customer cross-visitation, are McDonald's (16.74%), Nando's (6.05%), Starbucks (5.58%), JD Wetherspoon (5.12%), and KFC (5.12%). This indicates that a significant portion of Krispy Kreme's customers also visit these establishments.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak hours and customer behavior.
Krispy Kreme experiences peak traffic workload between 11 AM and 2 PM, with the highest workload at 12 PM (55.65%) and 1 PM (55.87%). Traffic gradually increases from 3 AM, with a sharp increase starting at 7 AM, indicating early morning demand. The lowest traffic workload occurs between 0 AM and 3 AM.
Understanding consumer segments optimizes marketing by targeting specific groups with relevant messaging and product offerings.
Krispy Kreme's consumer base shows a high affinity among women, indicated by a Gender Affinity Index of 98, and a Men Gender Affinity Index of 101. Generationally, the brand indexes strongly with Gen Z (152), followed by Gen Y (109), while Gen X is under-indexed (76).