Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Turkey and how they change over time
See what factors influence KFC performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Turkey
An analysis of KFC' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
KFC in Turkey holds a leading market performance percentile of 97, placing it among the top 3% of brands. This demonstrates a strong market presence and high customer preference compared to its peers. Competitors in the same percentile: febiha 1921, Komaroğlu Köfte Salonu, Royal Restaurant مطعم رويال, ASPAVA RAMAZAN (ÇAMYUVA), Balbadem Pastanesi, UCASAR DÖNER & ÇİĞKÖFTE.
Customer satisfaction (CSAT) is crucial for brand loyalty, retention, and positive word-of-mouth, reflecting overall customer experience.
KFC's overall customer satisfaction in Turkey is 36%, a significant increase of 16.4 percentage points year-over-year. However, the Marmara Region shows a CSAT of only 15% with a decrease of 5 percentage points. This suggests a need to investigate and improve customer experience in that specific region.
Average check indicates how much customers spend per visit, reflecting menu pricing, customer purchasing habits, and overall store profitability.
The average check for KFC in Turkey is 580.4 TRY, showing a substantial 63% increase year-over-year, indicating higher spending per customer. In Marmara Region, the average check is 757.1 TRY. This could be from higher prices or different order habits.
Number of outlets indicates brand's reach and expansion, influencing market coverage and customer accessibility to locations.
KFC has a total of 19 outlets in Turkey, with 10 located in the Marmara Region, 3 in Central Anatolia Region, 3 in Aegean Region, 2 in Eastern Anatolia Region and 1 in Black Sea Region. Most outlets are in the Marmara Region.
Identifying competitors and visitation overlap informs strategic positioning and helps understand customer choices in the cafe and restaurant industry.
The top competitors of KFC in Turkey, based on cross-visitation data, are McDonald's (13.64%), Köfteci Yusuf (12.12%), Mado (10.61%), Starbucks (10.61%), and Burger King (9.09%). This reveals key alternative dining options for KFC customers.
Traffic workload analysis by hour of day (HOD) helps optimize staffing, resource allocation, and promotional timing to meet peak demand.
KFC in Turkey experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 4:00 PM (60.51%). There's little activity before 8:00 AM. This data informs staffing and promotional strategies.