Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Oman and how they change over time
See what factors influence KFC performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Oman
An analysis of KFC' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
KFC in Oman holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile reflects strong brand presence and customer preference compared to peers such as KAIA, Italian Barrista Cafe ايطاليا باريستا كافيه, Ramssa Restaurant رمسه, Rozna Restaurant, Abu waseem madhabi restraurent and Bait Al Luban Omani Restaurant - Mutrah, all positioned at the 99th percentile.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement.
KFC in Oman demonstrates strong customer satisfaction with an overall CSAT score of 84%, a significant increase of 46.1 percentage points year-over-year. Muscat Governorate shows a CSAT of 81%, while Dhofar Governorate reports 55%. The CSAT trend shows fluctuations, peaking in May 2025. The data shows increase in customer satisfaction.
Average check reveals spending per transaction, crucial for revenue insights. Monitoring trends aids in pricing and promotional strategies.
The average check for KFC in Oman is 4.2 OMR, an 11.5% increase year-over-year, indicating customers are spending more per visit. Dhofar Governorate has the highest average check at 6.4 OMR. The average check experienced a decrease during the analysed period.
Outlet count indicates market reach and brand accessibility. Expansion reflects growth, while strategic distribution maximizes customer convenience.
KFC has a total of 52 outlets in Oman. Most of these are in Muscat Governorate (33). This distribution shows where KFC focuses its business in Oman.
Understanding key competitors aids in strategic positioning. Cross-visitation reveals shared customer base for targeted marketing.
The top competitors for KFC in Oman, based on cross-visitation, are Italian Barrista Cafe ايطاليا باريستا كافيه (21.63%), McDonald's (7.80%), Pizza Hut (5.32%), Tropical Juices & Ice Cream (4.61%), and Burger King (3.55%). This indicates the brands that KFC customers also frequently visit.
Traffic workload by hour (HOD) optimizes staffing and resource allocation. Understanding peak times ensures efficient service and customer satisfaction.
Traffic workload for KFC in Oman peaks between 20:00 and 23:00, with the highest traffic at 22:00 (61.80%). The lowest traffic occurs between 5:00 and 9:00. This data show when the branches are most and least busy.
Consumer segments enable targeted marketing. Understanding gender and generational preferences improves messaging and product relevance.
KFC in Oman sees a gender mix where men (117 affinity index) are overrepresented compared to women (45 affinity index). The generational mix indicates a higher affinity index for Gen X (123) compared to Gen Y (102).