Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Oman and how they change over time
See what factors influence Burger King performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Oman
An analysis of Burger King' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Oman holds a leading market performance position at the 99th percentile. This indicates that Burger King captures a substantial portion of customer traffic in the Cafe & Restaurants industry compared to peers like Ayal Alfareej Restaurant, Cafe Farah, Merdost Turkish Restaurant Oman, Cluck, Foodlands Al Khuwair, and Milk Bun. A high percentile suggests strong brand preference and competitive advantage.
Customer satisfaction is vital for loyalty and repeat business, directly impacting revenue and brand reputation in the competitive market.
Burger King in Oman demonstrates strong customer satisfaction, with an overall CSAT score of 80%, a 4.2 percentage point increase year-over-year. In Muscat Governorate, customer satisfaction is also 80%, with a slight decrease of 0.2 percentage points. The CSAT score indicates the percentage of satisfied customers.
Average check reflects customer spending per visit, indicating menu appeal and pricing strategy effectiveness for revenue optimization.
The average check for Burger King in Oman is 3.9 OMR, reflecting the average spending per customer. This represents a 13.2% increase year-over-year, suggesting successful pricing strategies or increased order values. In Muscat Governorate, the average check is also 3.9 OMR, with no change.
Outlet count indicates brand reach and market presence, crucial for accessibility and capturing customer demand across different locations.
Burger King has a total of 9 outlets in Oman. The majority, 7, are located in Muscat Governorate, while Al Batinah North Governorate and Al Batinah South Governorate each have 1 outlet. This distribution highlights the brand's presence across different regions.
Identifying top competitors helps refine strategies by understanding consumer choices and competitive landscape to gain market share.
The top competitors of Burger King in Oman, based on cross-visitation, are Italian Barrista Cafe (18.18%), KFC (12.99%), McDonald's (6.49%), Pizza Hut (5.19%) and Tropical Juices & Ice Cream (5.19%). This data indicates that customers who visit Burger King also frequent these establishments, highlighting direct competitors.
Understanding traffic patterns optimizes staffing and marketing, aligning resources with peak hours to maximize sales and customer satisfaction.
Traffic workload for Burger King in Oman varies throughout the day. Peak hours are between 19:00 and 22:00, with the highest workload at 22:00 (68.75%). There is no traffic between 4:00 and 9:00. This data informs operational decisions, such as staffing and promotional timing.
Analyzing consumer segments enables tailored marketing, targeting specific demographics for increased engagement and brand relevance.
Burger King's consumer base in Oman is composed of 35% Women and 121% Men. Gen Y makes up 69% of the consumer base, while Gen Z comprises 599%. The over-representation of men and Gen Z suggests high affinity from these segments.