Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Oman and how they change over time
See what factors influence McDonald's performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Oman
An analysis of McDonald's' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals brand strength, indicating customer preference and competitive edge within the Cafe & Restaurants industry.
McDonald's holds a leading market position in Oman's Cafe & Restaurants industry, ranking in the top 1% (99th percentile). This signifies a strong competitive advantage, indicating that McDonald's captures a significant share of customer visits compared to peers like Taraneem Cafe & Restaurant ترانيم, Roberto's Muscat, Pizza Modo, Al Jood Lebanese Restaurant Azaiba, Pista House and Thalassa Restaurant, who also share this high market percentile.
CSAT reflects brand perception, driving loyalty and revenue. Monitoring CSAT is crucial for identifying areas needing improvement.
McDonald's in Oman demonstrates a positive customer satisfaction trend. Overall CSAT stands at 62%, a significant 10 percentage point increase year-over-year. Muscat Governorate reports 59% CSAT with a 6.2 percentage point increase. Fluctuations in CSAT are observed throughout the period, peaking at 71.11% in April 2025.
Average check reflects customer spending habits and pricing strategy effectiveness, impacting overall revenue and profitability.
McDonald's in Oman shows an average check of 3.7 OMR, reflecting a 6% increase year-over-year. In Muscat Governorate, the average check is 3.6 OMR, with no growth reported. The average check fluctuated during the period, reaching a high of 3.95 OMR in May 2025.
Outlet count indicates market reach and expansion, reflecting brand investment and accessibility to customers.
McDonald's in Oman operates 33 outlets. The majority, 24, are located in Muscat Governorate. Dhofar Governorate has 3 outlets, followed by Al Batinah North Governorate with 2. Al Buraymi, Ash Sharqiyah South, Al Batinah South and Ad Dakhiliyah Governorates each have 1 outlet.
Understanding competitors' appeal helps refine strategies, identify opportunities, and enhance customer loyalty.
McDonald's in Oman sees KFC as its primary competitor with a cross-visitation rate of 13.66%. Other competitors include Italian Barrista Cafe ايطاليا باريستا كافيه (9.94%), Pizza Hut (6.21%), Foodlands Al Khuwair (3.73%), and Domino's Pizza (3.73%).
Traffic patterns reveal peak hours, guiding staffing, marketing, and resource allocation for optimal efficiency.
McDonald's in Oman experiences its highest traffic workload between 18:00 and 23:00, peaking at 70.85% at 21:00. Traffic is significantly lower during the early morning hours, with the lowest workload of 1.65% at 4:00.
Consumer insights enable targeted campaigns, improving engagement and ROI by aligning products and messaging with preferences.
McDonald's in Oman shows a higher affinity among women (56%), but is under-indexed (-43.83) relative to general population. Affinity among men is over-indexed (114%) relative to general population. Gen X (153%) and Gen Z (150%) are strongly over-indexed, suggesting high affinity, while Gen Y (69%) is under-indexed.